Central Field Marketing Manager

Role
The Field Marketing Manager Central Region/remote is responsible for leading Sonatype’s marketing strategy in assigned regions through direct channels. Your role focuses on building awareness in your region and driving leads from named accounts in each territory. You will work cross-functionally with the broader marketing department, including our Partner Marketing Manager, sales leadership, and regional sales managers to develop and execute in-territory campaigns to drive pipeline growth.

Requirements/Responsibilities

What you’ll do

Responsible for creating and running the field marketing plan/strategy and budget for your territory
Implement and execute marketing programs that drive the most regional impact and build a sales pipeline
Work with the Director of Field Marketing, Regional Sales Vice President, and Sales Directors for your territory to ensure local campaigns align with overall business goals and direction
Work closely with the ADR function in your territory to ensure Field campaign success, timely lead follow up, and on-point messaging
Work closely with marketing peers across the department to build needed campaign materials, including landing pages, emails, and automation that enable effective sales qualification
Prepare regular check-ins with the sales team to ensure proper campaign alignment and execution
Identify and execute regional events that support marketing goals across vertical and horizontal audiences. Provide support on the ground, in territory
Leverage, tailor, and localize corporate digital media strategies to scale market awareness and education

Who you are

3-4 years experience in field marketing. Proven track record executing effective marketing and partner campaigns that drive sales pipeline
Experience working with marketing automation technology, preferably Hubspot
Comfortable with marketing tools and technologies that enable businesses to scale lead generation efforts
Knowledge and understanding of CRM systems, preferably Salesforce.com. Capable of interacting with data in CRM systems to analyze campaign effectiveness
History of partnering directly with field sales to achieve shared objectives, including sales enablement on programs
High organized, detail-oriented, data driven and deadline driven
Thrives on fast pace working environment, enjoys environments where no 2 days are the same
Excellent written and oral communication skills
Visionary with the ability to see the bigger picture and prioritize accordingly
Ability to simultaneously manage multiple projects and tasks
Customer service-oriented in engaging and supporting the sales team
Motivated to learn and grow with a fast-paced company primed to do big things