About The Role

As the Event Marketing Lead, you are responsible for creating flawless and unforgettable event presence for MetaMask to drive brand awareness and build user and developer communities. This includes, but is not limited to, conference sponsorship, hosting side events and supporting virtual events.

You will work closely with the wider Marketing team, including Developer Relations as well as the MetaMask product team and will be required to understand MetaMask’s key objectives, priorities and product features.

On a daily basis, you may be spending time on the following activities:

Work closely together with the MetaMask Developer Relations team, the ConsenSys Marketing team, and the MetaMask Product team to understand product priorities and find relevant events and opportunities to align with those. Find relevant team members to support with speaking opportunities, hackathons and workshops.
Full ownership of event management from shortlisting and booking events to organising logistics and post-campaign reporting. This includes sourcing and managing external suppliers/vendors,
Understand how events deliver ROI for MetaMask and be able to report back on effectiveness, learnings and recommendations to improve presence moving forward.
Work with Marketing, DevRel, Design and other XFNs to establish MetaMask’s position at events and as part of the wider ConsenSys business.
Build out content calendars and get coverage across existing media channels as well as earned channels before, during and after events.
Solutions-oriented: be able to anticipate and prepare for potential risks.
Organise swag that is relevant and valuable to the audience.
Requirements
Proven experience in organising and sponsoring Web3 events, an understanding of the ecosystem, audience and how to deliver great experiences.
Be across all the relevant conferences in the Web3 space as well as other relevant industries where MetaMask should have a presence and liaise with event organizers to understand the opportunity and the potential events have to showcase MetaMask. You should be able to understand the difference between how MetaMask can use these events for product showcase, brand presence/awareness and/or community building.
Have a creative mind to make MetaMask front and center at events with out-of-the-box ideas to build lasting memories for the community.
Excellent organizational and time management skills with the ability to prioritize and deliver quality output within short timelines.
Ability to take full ownership and organise conference sponsorships from shortlist to execution. This may include supporting or organising side events.
Request and manage budgets and be able to deliver on ROI goals.
Understanding of the difference between the end user and developer audiences and tailoring relevant experiences for each.
Available to travel to be on the ground to oversee logistics and be the point of contact for MetaMask attendees.
Bonus points for:
Existing relationships in the blockchain and Web3 industry.
Technical understanding of MetaMask, blockchain and Web3 in general.
An understanding of NFTs, POAPs, social platforms such as Twitter and Twitter Spaces.
An eye for design.

Event Marketing Lead (MetaMask)