Job Summary 🌱

Position: Regional Marketing Manager (SEA)

Industry: Retail/ Fashion

Salary: up to RM 13k

Location: Kuala Lumpur

The successful candidate will be the core of the SEA market. You will be in charge of increasing revenue, fine-tuning, and maximizing the brand presence and brand profile via direct marketing, traditional media, database management, website content management, collaborating with key partner websites, PR, and promotional partnerships for the SEA market (Singapore, Thailand, and Malaysia). If you are task-oriented, has experience dealing with multiple countries, has a strong intention to grow a brand, and are willing to commit, we would be keen to have a conversation with you!

What you’ll do 👀

Develop and implement the marketing strategy for South East Asia region
Champion PR, communications and marketing activities across the SEA business
Development, management and execution of the commercial calendar and activation of tactical activities for South East Asia region
Liaise with key departments to ensure all promotional opportunities are distributed effectively
Monitor and analyse market trends, developing learnings of key target markets and providing feedback to build strategy on how we communicate with them
Maintain thorough understanding of your brand, your competitors, your clients and brand DNA
Exploring ways of improving existing products services and increasing profitability
Manage the national visual merchandising programme and oversee VM execution
Identify business peaks and troughs resulting in innovative ideas that contribute to increased revenue and profitability
Have command of best practices and trends in digital marketing and understand how to both build and convert a digital audience
Collaborate with content marketing and blog contributors to create high-quality content
Execute strategies and tactics to grow followers across all channels, engage and retain them, and help convert them into leads, customers, and active fans and promoters of the brand
Actively solicit opportunities with media partners with similar target audiences to develop mutually beneficial promotional opportunities aimed at expanding our exposure to new markets in non-competitive or exclusive media environments
Create content regularly to grow the company’s footprint (press releases, corporate announcements, and creative content)
Keep up to date with new initiatives in the communications sphere and implement where appropriate
Maximize collaboration, efficiency and creativity by building and maintaining consistent brand identity across marketing and public relations channels
In accordance with the budget, manage all paid media expenditure from creative to production to appearance and post-campaign assessment, dealing with preferred suppliers
Provide monthly progress and ROI reports on marketing initiatives
Liaise with global and regional marketing team, senior management, corporate and suppliers as required

You should apply if you tick of the boxes ✅

Tertiary qualification in Marketing, Business, Communications, or related discipline.
Possess a minimum of 8 years of experience in marketing.
Posses familiarity with SEA region retail market and has hands-on experience liaising with multiple countries from a principal perspective.

Great growth opportunities in a highly visible role await the right candidate! If you are keen to be part of a global fashion retail company, APPLY NOW via our job page or send an email to pennylow@thmanpower.com for a confidential discussion. If this is not quite right for you but could be good for someone you know, do share it with your network!

Regional Marketing Manager, SEA