ABOUT THE ROLE

The Senior Marketing Manager - B2B role serves the B2B line of business (LOB) for our key Managed Services and SaaS businesses, tasked with collaborating closely to understand the business strategy and develop a marketing strategy and tactical program to help meet their objectives. They are responsible for managing to the marketing plan and budget set by leadership, measuring KPIs, and driving meaningful engagement with clients and prospects.

This role requires a dedicated focus on execution- demanding creativity, strong analytical rigor, communication and network building. The successful candidate will create programs to implement impactful new initiatives to drive business and channel growth.

The Senior Marketing Manager - B2B will support brand awareness, demand generation and ABM functions, campaigns, events, sales content creation, strategic messaging and positioning. This role will work across the product marketing, digital, brand and operations functions of the marketing organization to distill business line requirements and goals into team objectives.

The Senior Marketing Manager - B2B will build effective, scalable strategies and a strong culture of excellence across B2B marketing activities. The best-suited candidate be a persuasive, inspiring and clear communicator with high emotional intelligence and ability to build relationships with team members and peers.

This position will be responsible for and/or have:

Implementation and managemnt of B2B lead generation campaigns, actions and partnerships in our Performance Marketing (e.g. Paid Social, Email), content marketing and PR
Conception and further development of complete marketing plans and strategies
Cooperation with our sales team to coordinate lead journeys
Holistic support of projects within Etaily and the Marketing Services interface with a focus on digital marketing
Collaboration and communication with external stakeholders
Project-related collaboration with our internal teams to plan, optimize and analyze campaigns.

Qualifications

Proven & seasoned B2B Marketing expertise in technology/software space across the Asia Pacific region targeting FMCG, Retail, Fashion, Consumer electronics leadership (Manager level above buying persona)
Experience in lifestyle, e-commerce and retail business is highly desired
A strong track record of 5 years’ experience in marketing with a mix of digital, offline, brand, performance marketing, partnership, user acquisition and retention.
Previous experience in and/or knowledge of the SaaS industry preferred. Familiarity with eCommerce operations and fraud management would be a plus with emphasis on target buyer persona driving SQLs
Ability to operate in a hyper-growth environment and understand both the complexity and challenges of navigating a Marketing function through transformation
Strategic mind-set, with exceptional clarity of thought combined with a hands on, detailed oriented approach when needed
Ability to conduct robust inbound and outbound marketing campaigns a must
Deeply customer centric and passionate about understanding the needs of our clients
Experienced and credible in building valuable relationships with senior leaders and decision-makers
Highly skilled in metric-based decision making with a start-up attitude
3+ years CRM experience (hubspot) a plus