About The Role

The Head of Performance (HOP) is responsible for Growth and Performance Steering for all 3 ventures: Jumia E-Commerce, Jumia Food and Jumiapay. This will include yearly/monthly budget forecasting and bi-weekly review with our senior leadership in Ghana and across Africa. The Head of Performance will be expected to share critical opinions on key business challenges in liaison with the CMO and CEO to formulate clear execution plans and to take calculated risks to achieve growth.

The Head of Performance is in charge of driving growth by:

Leveraging the right channels by having full ownership of the Paid Online Marketing investment (in one of the fastest growing markets in Africa)
Optimising our CRM logics by leveraging our data science team in Ghana and in Dubai.
Working closely with the Commercial, Operation and Logistics teams to unlock new customer segments or geographies in the country.

Main Responsibilities

Performance steering of Jumia E-Commerce, Jumia On Demand Services and JumiaPay
Ownership of the growth of the 3 verticals of Jumia ( E-Commerce - On-Demand Services - Pay)
Yearly/Monthly marketing budget forecast for the number 1 E-Commerce in Ghana
Accountable for all performance channels (Paid Online Marketing, CRM and SEO) with support from our team based in Dubai

Required Skills & Qualifications

Previous experience in a major consulting firm or investment bank is an advantage
Previous experience in leading growth for a fast growing companies in the tech/internet industry
Excellent communication skills in English, and willingness to be immersed in international and entrepreneurial environment
Sharp, analytical mind and entrepreneurial spirit
Data analytics project and experience are a must including knowledge of the basic optimization algorithms
Knowledge and/or willingness to learn web & digital marketing techs (HTML, JavaScript, Python, SQL)
Proficiency in advanced Excel mandatory, JavaScript / Google app scripts a plus
Level headed and can express ideas in a clear and impactful manner

We Offer

A unique experience in an entrepreneurial, yet structured environment, surrounded by AAA
A unique opportunity of having strong impact in building the African eCommerce sector
The opportunity to become part of a professional and dynamic team
An unparalleled personal and professional growth – grow with Jumia

Head of Performance Marketing