ABOUT THE ROLE

Principal Duties and Responsibilities
• Deliver strategic and operative leadership for the Performance Marketing, Social Media Community management, PR, CRM and the Creatives/Visual Merchandising Design teams in pursuit of the company’s overall business goals.
• Develop and implement strategic marketing plans and forecasts for defining the path to growth of our clients and profitability of the company.
• Develop and manage marketing operating budgets and strategies across key market segments to ensure that the company identifies and optimizes a clear path to aggressive growth.
• Ensure effective control of marketing results and take corrective action to guarantee that achievement of marketing objectives falls within designated targets and budgets.
• Monitor competitor products, sales and marketing activities
• Participation in the executive team, reporting directly to CCO

Job Responsibilities
• Build, Manage, Scale and Lead the brand marketing team in managing clients’ marketing activities, social media accounts, maintain brand consistency, create content strategies, calendars, manage posts and followers to meet reach and engagement objectives.
• Lead and drive the performance marketing team’s formulation of strategies, budgeting, implementation of campaigns and drive increased revenue through in-platform, external advertising and live streaming activities at or above target ROI.
• Lead the CRM team in designing welcome paths, newsletters and email campaigns according to latest best practices, growing our customer bases, hitting targets on ROI, open rates, CTRs and conversions.
• Increase organic traffic and conversion to our brand.coms through SEO best practices, from content and meta description, to image optimization and URL keywords as well as UI and UX improvements.
• Design best-in-class ecommerce stores that provide the best content and customer shopping experience.
• Collaborate with Category Heads to derive insights and recommendations (pricing, assortment, promotions) from your marketing funnel analytics in order to continuously improve sales and ROI. Build revenue forecasts based on your marketing demand model.
• Develop relationships and collaborate with partners such as marketplace marketing solutions Facebook, and Google to be updated with the latest trends and features.
• Develop new capabilities that will allow our clients to achieve their traffic and revenue objectives.
• Communicate with our top tier clients together with Category Heads to ensure our teams clearly understand objectives and briefs.
• Other related responsibilities, ad-hoc projects and tasks related to the business needs

Key Qualifications
• 7 years ++ working experience in digital marketing, with both hands on social media management, performance marketing, UI/UX design, CRM in an ad agency, brand or ecommerce enabler. Brand management experience is a plus.
• Highly proficient and ‘hands-on’ in campaign management in digital media platforms such as Facebook, Google, Instagram and in-platform solutions (Lazada, Shopee, Zalora)
• Managed successful campaigns for ecommerce platforms, driving quality traffic and high return on investment
• Experience in in Livestreams, Performance Marketing, Affiliate Marketing, eCommerce Marketing
• Proven record in leading and orchestrating successful teams
• Proactive and problem-solving attitude
• Client-facing abilities
• Analytical, data driven mindset
• High interpersonal skill with problem solving

VP of Marketing