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CRM Specialist - APPLY NOW!

The CRM Specialist will support the CRM Manager and be responsible for the day-to-day execution of marketing campaigns, as well as data collection and list segmentation using the company platform. This role requires a strong understanding of digital marketing best practices and the ability to effectively contribute to digital communication strategies through innovative creative design, setup and delivery, targeting, segmentation and personalization, end-to-end testing, analysis, and optimization.

Essential duties and responsibilities:

Design, build and refine workflows using the company platform inclusive of Email Studio, Journey Builder, Advertising Studio and Web Studio that support internal and external digital campaigns and ongoing requests from the business
Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives
Collaborate with cross-functional teams to coordinate featured assets and content
Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)
Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects and customers
Support digital acquisition and data capture strategies, as well as audience list and database management and integrations
Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing
Utilize HTML, CSS, SQL and/or AMPscript to develop customized email templates and landing pages that maintain PODS brand and style guidelines

Education and experience requirements:

Bachelor’s degree required, preferably in marketing, communications or related field
2-4 years of experience in email marketing/digital design with a marketing automation system required
Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus
Knowledge of email marketing best practices and industry best practices
Ability to think critically, identify solutions and deliver recommendations based on data and analysis
Understanding of concepts/terms such as: ISP, URL, CAN-SPAM Act, deliverability, etc.
Proven ability to organize multitude of tasks, projects and information simultaneously
Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision
Must be able to work independently and be team-oriented, reliable and dependable
Strong initiative, creative thinking, attention to detail and work ethic

Why YOU should Work at PBpay?
We are a constantly developing company and rewarding place to work and grow!
We have years of experience in finances, crypto, blockchain and more!
Cryptocurrencies are the future!
We have a Employee Benefits Programme including language courses etc.

CRM Specialist Cyprus