What will you be doing

Driving inbound marketing lead generation
Optimizing our marketing strategies and performance
Honing our messaging

Responsibilities

Own the website and content marketing strategy to drive higher organic engagement
Set and manage SEO/SEM strategy and initiatives with agencies and contractors
Conduct market and competitive research to inform our positioning and approach
Conduct user tests and interviews to improve our positioning and messaging
Refine pitch decks, personas, battle cards, one-pagers, etc.
Run experiments and tests to improve performance from top to bottom of the funnel
Support partner, event, and referral marketing initiatives
Work cross-functionally with sales, product, and engineering to drive leads and bookings
Iterate and improve on marketing playbook
Determine, track, and report metrics that measure marketing performance and success of initiatives
Manage and improve overall business lead and lag metrics, dashboards, and reporting
Project manage all marketing-related initiatives that marketing is responsible for

Requirements

BA/BS required
5+ years experience in marketing, particularly B2B growth marketing and inbound digital demand generation
Proven track record of effectively interacting with senior management
Extensive program/project management experience
Able to make data-driven decisions with imperfect data
Growth mentality
Excellent communicator in written and verbal form; able to lead and influence across multiple levels and multiple functions of an organization
Proven ability to track, prioritize, and drive multiple concurrent projects to success. This position is expected to utilize data and metrics to communicate the needs

Nice to have

Experience with software or software development companies
Experience with two-sided marketplaces

Benefits - We don’t call them perks, they’re just part of what makes working at Gigster great.

We are 100% remote and global. Live your best life, wherever that may be, and never lose out on career opportunities because of it.
Flexible work hours. We work asynchronously and don’t care when you’re online, just that you deliver great results
Dedication to development. We focus on career pathing for each and every one of our employees and help provide training to advance at every stage in your career
Gigsters for Good. Help nonprofits serve their communities via gigs and also through our funded employee-directed giving programs
Focus on culture. Coffee chats, happy hours, cooking classes, book clubs, and more!
Swag! Because who doesn’t love swag?
Stipend to help set up your ideal home office
Introductions to thought leaders in the space and webinars on cutting-edge tech hot topics

Gigster is powering the world’s engineering. We provide companies of all sizes with on-demand access to experts in new technology software development. Custom software is becoming essential for every business with global IT spend, yet very few have easy access to high-quality, managed talent when they need it. And as AI continues to change businesses, we’re helping companies through digital transformation, shaping the world of the future.

We are changing the way software is built by empowering independent experts with smarter tools. Gigster takes pride in having an extraordinary global network of developers, designers, and project managers. Increasing levels of standardization in tooling and access to better data about the development process make the creation of custom software ripe for automation and scale, and Gigster will continue to deliver on that need in the marketplace.

We are an equal opportunity employer and value diversity, equity, and inclusion. We believe that the best ideas come from diverse teams and diverse teams are built intentionally. We want the best people from all around the world and are committed to creating an environment where people are empowered to give voice to their great ideas.

Apply here: Gigster job application

Marketing Manager