Who We Are

Genetesis is a rapidly growing medical imaging company leveraging data science and biomagnetism in the fight against cardiovascular disease. Our groundbreaking imaging device, CardioFlux, is revolutionizing healthcare by unlocking the body’s hidden potential. Physicians use CardioFlux’s biomagnetic view of cardiac function to gain a clearer picture of the inner workings of the heart, allowing them to make a more informed decision in less time and at a lower cost than traditional imaging.

We’re based in the Greater Cincinnati, Ohio area and offer a hybrid work environment, combining remote flexibility with regular, face-to-face interactions.

What You’ll Do

This isn’t your traditional market access role. Yes, you’ll manage the traditional elements (coding, coverage, and payment), but not by following an established path. Our technology is new, so you will need to establish a comprehensive health economics and market access strategy. We’re looking for a leader who will:

Bridge the gap between our novel products and services with traditional health insurance coverage and payment.
- Define and execute parallel reimbursement strategies tailored for various sales channel (i.e. hospital vs. private practice vs. Independent Diagnostic Testing Facility) to ultimately drive payor coverage of our novel products and services
- Ensure coordination of the health economics initiatives with the clinical team to ensure a data-driven approach to payor coverage.
- Assist in market segmentation and prioritization efforts for commercialization on the basis of global market access strategy.
- Negotiate and argue rate adjustments with payors to ensure equitable payment practices for our technology
Build the referral pathways for the outpatient services branch of our business - an independent diagnostic testing facility (IDTF) - which will further reduce costs and increase accessibility for patients.
- Oversee the development of value-based care programs for the IDTF and private practice offerings of our product.
- Work closely with payors and providers to drive usage of IDTF services, partnering with product and clinical teams to effectively educate these parties as necessary
Partner closely with product, clinical, and commercial leaders within Genetesis and our medical advisory board, as well as external thought leaders, academic researchers, patient advocates and other key stakeholders
- Effectively align your market access strategy with all key stakeholders (commercialization, product, clinical, regulatory) in the organization to drive commercial growth in line with corporate revenue targets.
- Partner with the product and commercialization teams for pricing and market access assessments to optimize our technology pipeline and sales execution.
- Interface with key opinion leaders and academic medical society experts as necessary to ensure voice-of-customer is incorporated into reimbursement and market access initiatives.

What You’ll Bring

7+ years of experience in market access gained through diverse leadership roles
Extensive knowledge of the global healthcare reimbursement and pricing environment - you understand the existing red tape of health care economics, but you’re able to think outside of what currently exists
Worked with Medicare Authorized Contractors (MACs) on coverage of new technologies
In-depth knowledge of innovative pricing models, such as value-based agreements with payors
Ability to forge through uncharted waters through creative problem-solving (i.e. bringing a digital health mindset to a physical product)
Bachelor’s degree (or equivalent experience), preferably in a life science, business or marketing

Bonus Points if You Have

5+ years of experience in the medical device industry preferred
Leadership in working with new (Category III) CPT Coding, coverage and payment
Experience working with independent diagnostic testing facilities is a strong plus
Experience in strategy roles, especially customer-facing roles preferred

Vice President of Market Access