Key responsibilities:

Originate big campaign ideas and create original copy that is relevant to the countries we operate in
Develop creative work that brings marketing strategy to life across all countries and channels
Have a deep understanding of user psychology and how to craft the perfect CTA
Incessantly deliver original/inventive concepts and distinctive ideas
Produce advertising copy that really stands out and sets us apart from competitors
Support the creative team in a fast-moving creative environment that delivers consistently high-quality creative output across all channels of marketing.
Take steps to ensure content is understood in the different markets by reaching out to local teams
Ensure consistency and quality of brand messaging
Perform regular competitor research reviews

Skills and experience needed:

Have an ability to explain articulately and constructively defend an idea to stakeholders
At least 5 years of experience in a similar role
Extensive experience as a lead copywriter, senior marketing or advertising content creative developing impactful ideas for multiple channels, countries, and languages, including social, paid digital and out-of-home mediums
A track record of delivering bold, differentiating work
Experience in working cross-culturally and in a global environment
A good understanding of strategy and ability to interpret and improve briefs where required
Ability to originate disruptive ideas that resonate culturally and commercially
Ability to work effectively with colleagues throughout the creative development process, from design and copy to production, to drive the right creative outputs for the brand
Proactive attitude, creative thinking abilities, and confidence to voice ideas
Ability to be solution-focused in the interpretation of feedback
(ideally) You have a passion for football and sports betting

What we offer

Remote work (or from one of our offices)
Competitive salary
An opportunity to develop solutions from scratch
Personal and professional growth as well as career & competencies development
Continuous training and learning opportunities
Work with multi-cultural and like-minded creative individuals in a friendly work environment

Senior Advertising Copywriter