Designing, Planning & Facilitating Loyalty Program to engage Sales team to promote the Sales of Furniture Cushioning on sustainable basis.

PROFITABLE GROWTH

Key Activities:

Design, Develop implement an monitor the loyalty Program
Plan Schemes & Benefits to ensure Sales Growth.
Track sales team performance and impact of schemes periodically.
Smooth & efficient Redemption of Gift/ Reward redemption
Handling of External Agencies
AB Dashboard control & management

KPI :

" Timely Scheme Planning
" Timely Gift/ Reward Redemption
" Influence on Sales
" Effective Budget Planning
" New AB Initiatives
" New/ Value addition in AB Collaterals
" Sales Team Profile Enhancement
" Timely redressal of Issues
" No of Presentation & Training

MARKET DEVELOPMENT& PENETRATION

" Design & Introduce New Initiatives under the Loyalty Program
" Design & Development of AB Collaterals.
" Design and Develop efficient Backend control mechanism & Process.
" Facilitate Team to efficiently carry out Loyalty Program activities.
" Track on Competitors' Loyalty Programs/ Schemes
" Cross Industry learning

Key Decisions :

Sales team Scheme-Planning, analysis, monitoring & feedback
Sales team Enrollment - Audit, Verification and updating in System

Working Relation:

Establish effective relationships with other departments such as Marketing, IT, Commercial, Purchase, Store, Training & Customer Service etc.
Establish & maintain relationships with sales team for better planning & market development.
Close relationship with Key Dealers, Sales Team to understand the market needs and challenges.
Close relation with Front end Team & subordinates to ensure harmonious working conditions.

Soft Skills:

Excellent Communication
Interpersonal Skills

Role: Channel Management
Industry Type: Furniture & Furnishing
Functional Area: Sales & Business Development
Employment Type: Full Time, Permanent
Role CategoryEnterprise & B2B Sales
Education
PG :MBA/PGDM in Marketing
Key Skills
Schemes Loyalty Programs Sales Promotions
Sales Schemes

About Company

Our client, a leader in Polyurethane (PU) Foam and Mattresses is a multi-billion rupee entity having established winning brands that have become household brands in India and overseas. This fastest-growing group even today has a nationwide presence, the largest market share in manufacturing PU Foam with a global marketing perspective, and an impeccable track record of bringing comfort, convenience, and luxury to enhance lifestyle.

This foam is a perfect medium for flame and glue laminations with various normal and technical textiles or leather. It is easily printable - Spray, Flexo, and Screen, which makes it suitable for decoration, gift wrapping/packing, and display

Major applications include Mattresses, Sound and Vibration Absorption, Headliners, Sun Visors, Seat Covers Door Trims, Lamination with Fabric/Scrim, Vinyl, and leather

Manager - Loyalty Programs (Sales & Marketing)