Purpose :

To maximize the effectiveness of B2B Sales by producing high quality lead towards agreed set targets and profitability goals

Key Accountability

Lead Generation

Key Activities :

Identify opportunities, produce leads and book appointments for the B2B sales force with the emphasis on high quality leads.
Responsible for calling sales leads received through online lead generation.
Develop creative pitches and propositions aimed at specific industry sectors
Use of initiative to identify and follow up opportunities with companies who are not already on the database.
Manage the database to a high degree of accuracy to ensure targeted marketing activity can take place to generate new business.
Negotiate commercial terms within set guidelines.
To send brochures/
Catalogue through email as well hard copy to potential leads and confirm receipt.

KPI

No.of Lead generated
No.of Client conversion

Key Decisions

Decision on qualifying the leads on Hot,Warm and Cold basis.
Decision on allocation of the appointment/leads to designate person/dept.

Working Realtion

Work closely with the marketing team to achieve sales objectives
Maintain cordial relations with vendors and distributors.
Build healthy relationships with other department & functions in the unit
Close relation with Subordinates to ensure harmonious working conditions

Company Profile :

Our client, a leader in Polyurethane (PU) Foam and Mattresses is a multi-billion rupee entity having established winning brands that have become household brands in India and overseas. This fastest-growing group even today has a nationwide presence, the largest market share in manufacturing PU Foam with a global marketing perspective, and an impeccable track record of bringing comfort, convenience, and luxury to enhance lifestyle.
This foam is a perfect medium for flame and glue laminations with various normal and technical textiles or leather. It is easily printable - Spray, Flexo, and Screen, which makes it suitable for decoration, gift wrapping/packing, and display
Major applications include Mattresses, Sound and Vibration Absorption, Headliners, Sun Visors, Seat Covers Door Trims, Lamination with Fabric/Scrim, Vinyl, and leather

Pre Sales Executive- Premium Mattresses /Furnishings