Purpose :
Implement and monitor policies to achieve targeted sales, improve market share on sustainable basis.
Provide ongoing technical and sales service to Channel partners & end customers. Identify market trends
& opportunities; negotiate contracts with the aim of maximizing sales profits.

Key Accountability :

Accountability :

PROFITABLE GROWTH “

Key Activities :

Educate Dealers to sell high value / High
Margin / new products to improve Sales
Turnover.
Facilitate ZDs /Ads / Dealers to achieve
their sales targets, FGIs, QGIs, etc.
Prepare and maintain Dealer master and
Panel.
Ensure Local level ads are released as per
agreement.
Ensure In-shop branding, Signage,
Boards, etc. at dealers' outlets.
Implementation of MOP system.
Report un-authorized dealer selling / unauthorized
product selling.
Collect and provide update on
competitor's activities such as new
product introduction / scheme launch /
Price changes / incentive / discounting
structures etc.

KPI :

RCV
No. of unauthorized dealers identified
No. of cold call conversions (Institutions)
No. of ROs converted to MBOs, MBOs to Exclusive and Exclusive to Shoppers, World and Galleries.
Participated in No. of Fairs / Exhibition
No. of dealers /AD visited
Complaints resolution time
"Credit Days

MARKET DEVELOPMENT & PENETRATION :

Participate in local level fairs / exhibitions alone with ZD / Dealers.
Approach Institutions / Bulk buyers / Search of prospective end customers.
Identify opportunities for appointing dealers.
Appointment of new ROs and MBOs as per plan.
Conversion of ROs to MBOs, MBOs to Exclusive, Exclusive to Shoppes/ World/ Galleries as per plan.

CUSTOMER SATISFACTION :

"Visit ZDs / ADs / Dealers as per plan.
" Ensure that Dealers receive and
understand all communications / policies,
etc.
" Provide technical assistance to
customers regarding foam applications &
appropriate uses.
"Resolve dealer queries.
"Ensure timely end customer complaint redressal.

COLLECTIONS:

"Ensure that payments are received timely from customers

Key Decisions :

Decision on genuineness of complaints

Working Relation :

"Maintains relationships with Distributors / dealers by understand their problems, market needs and challenges.
"Close relationship with seniors to implement business plan / policies in the market.
"Cooperative relation with sales colleagues to exchange ideas for better performance.

Company Profile :

Our client, is a 3500 Crore turnover Listed company is a leader in Polyurethane (PU) Foam and Mattresses/FMCG/Consumer goods. It has become household brand in India and overseas. This fastest-growing group even today has a nationwide presence, the largest market share in manufacturing PU Foam with a global marketing perspective, and an impeccable track record of bringing comfort, convenience, and luxury to enhance lifestyle.

Area Sales Manager Chandigarh - Channel Sales - Mattresses