Purpose:- Implement strategies & policies to achieve targeted sales and improve market share of Industrial Brands and Starlite Mattress on sustainable basis while maintaining customer relationships.

Key Accountability :-

PROFITABLE GROWTH :

Key Activities

Prepare territory plan for Comfort Foam & Starlite Mattress.
Facilitate ZDs/ Ads / Dealers to achieve their sales target.
Prospect Institutions and convert them into Customers.
Help in implementation & adherence to national procedures & policies.
Update HOD on competitor's activities.

KPI:-

Metric Tones and RCV
Impact of Schemes
No. of prospects visited
No. of new business opportunities added.
Lapses in providing competitor's update

MARKET DEVELOPMENT & PENETRATION

Implement BTL activities in assigned territory.
Implement plans for expansion and management of dealers.
New dealer's appointment.

CUSTOMER SATISFACTION:-

Visit ZDs / ADs / Dealers as per plan.
Ensure timely complaint redressal.
No. of dealers / ZD/ AD's visited.
Complaint resolution time

COLLECTIONS

Ensure that payments are received timely from ZDs / ADs / Dealers
Credit days

Key Decisions

Propose introduction / discontinuation of Products developing upon Competition.

Working Relation

Establish effective relationship with Sales Head to give inputs / market feedback.
Establish close relationship with Channel Partners to understand the market needs and challenges.
Work closely with marketing department for branding / publicity support at local level.
Close relation with Commercial to ensure that all financial claims of channel are settled within time.
Establish effective relationships with all Service departments.
Close relation with subordinates to ensure harmonious working conditions.

Company Profile :

Our client, a leader in Polyurethane (PU) Foam and Mattresses is a multi-billion rupee entity having established winning brands that have become household brands in India and overseas. This fastest-growing group even today has a nationwide presence, the largest market share in manufacturing PU Foam with a global marketing perspective, and an impeccable track record of bringing comfort, convenience, and luxury to enhance lifestyle.
This foam is a perfect medium for flame and glue laminations with various normal and technical textiles or leather. It is easily printable - Spray, Flexo, and Screen, which makes it suitable for decoration, gift wrapping/packing, and display
Major applications include Mattresses, Sound and Vibration Absorption, Headliners, Sun Visors, Seat Covers Door Trims, Lamination with Fabric/Scrim, Vinyl, and leather

Area Sales Manager Chennai - Premium Mattresses /Furnishings