Mission of the Position

If you’re passionate about building and improving products and services, this role is for you. This role
is for someone who is truly excited about how products can be made and scaled as well as
somebody who is obsessed with customer happiness as a key metric.
We are looking for bright, intelligent & upbeat individuals who would love the excitement of a start-up
environment. We’d love for you to join us as an Product Marketing Associate to drive mobile app
installs, user acquisition and app usage for our users, located all over India

Key Responsibilities
● Create & execute an overall growth strategy for the app for user acquisition & retention.
● Plan go-to-market initiatives for the product and features, partnering closely with
engineering, and content team.
● Create content strategy and develop innovative marketing campaigns across channels with a
drumbeat of high-impact content to drive awareness and understanding of the product which
further results in user acquisition.
● Collaborate with content and design team to create marketing content for the campaigns.
● Undertake Appstore Optimisation (ASO) including keywords, screenshots, preview video,
reviews and everything else that impacts the appstore presence.
● Optimizing campaigns to reach the target return on investment (ROI).
● Audit the app and suggest improvements in onboarding or monetisation strategy to improve
in-app conversion rates
● Make analytics and data driven decisions to optimize acquisition & retention strategy (funnel
improvement, In-app engagement, LTV etc.)
● Prepare and study weekly performance reports with all internal stakeholders along with
analysis of past performance and strategy going forward.
● Support efforts to validate future product and feature concepts through customer interviews,
research and analysis of user data
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Required Skills & Competencies
● Bachelor's degree in Computer Science, Marketing, or related field
● At least 1-2 years’ of relevant experience in digital/app marketing and product management.
● Experience in running marketing campaigns on various channels like Email, Whatsapp, SMS,
phone calls using digital tools.
● A good understanding of apps, the appstore and playstore ecosystem.
● An analytical bent of mind and data driven attitude. We are looking for someone who can
crunch numbers and find answers and patterns. Hence, data analysis and comfort with
numbers is an important requirement for the job.
● A keen sense of design is essential. The incumbent should be able to visualize modern
creative designs and get them executed by the in-house designers
Personality Skills you should possess
● A passion for mobile apps and digital marketing is a must for the job
● High level of ownership and a go-getter attitude. At Studio Mosaic, we encourage you to be
an independent thinker and self-starter. We are looking for someone who is intrinsically
motivated
● You will be a part of a team that prides itself on working with each other instead of vs each
other. We are looking to hire someone who is a team player and will add to the camaraderie
and fun.

About Company

Our client is India's largest healthcare organization dedicated to promoting health in schools. Currently operating in over 77 cities across the country, serving over 250,000 students. This pioneering healthcare services organization for schools is committed to ensuring that every child develops healthy habits from a young age. They offer 360-degree services that take care of every healthcare need within school campuses. Their innovative initiatives in providing healthcare programs in schools have earned them many prestigious global awards. Schools can choose from a variety of customizable services based on their size and requirements. These programs include health check-ups and online reports, emotional well-being, insurance, health education, health centers, and COVID-19 reports. In summary, our client is an outstanding healthcare organization that is dedicated to promoting the health and well-being of students in schools throughout India. Their services are comprehensive, innovative, and customizable, making them an invaluable partner for schools seeking to provide high-quality healthcare services to their students.

Product Marketing - Associate - Health Education Programs