OVERALL ROLE PROFILE :

The role of an BTL graphic design operator will involve creating/adapting visually appealing designs for print and physical advertising materials such as brochures, billboards, merchandise, packaging and exhibition branding. The same should be adaptable to e version format as well. They must be able to work within tight deadlines and manage multiple projects simultaneously - for regional adapts.

DETAILED RESPONSIBILITIES - COMPLETE OWNERSHIP OF

Graphic Design BTL Development/Adaptations

Develop creative graphics, layouts, and designs & below-the-line marketing materials such as brochures, flyers, posters and retail/exhibition spaces.
Collaborating with the marketing team to conceptualize and execute BTL campaigns, including designing promotional materials such as event invitations and product packaging.
Collaborate with the marketing team to understand project requirements and ensure all design work aligns with the brand's visual identity.
Ensuring all designs align with brand guidelines and effectively communicate key messaging to the target audience.
Any product packaging design adaptation
Newspaper ad adapts
Ensure that the right graphic design principles are implemented
Stay up to date with industry trends and best practices for digital design, including social media platform changes, new design software, and emerging technologies
Need Basis collaboration with cross-functional teams including marketing, content, and product teams to ensure designs and content align with brand guidelines and business objectives
Manage multiple projects simultaneously and meet tight deadlines while maintaining a high level of attention to detail
All creations to be developed in regional languages as well. Placement of translated creatives in regional language in the approved English master.
Develop and maintain a library of design assets and templates for reuse across various digital channels
Ensure that the back up data is managed upto date.
Assist in-house team in annual Graphic design calendar maintenance and in-house greeting development for important festivals and occasions - for whats app circulation.
Offer Campaign - Offline adapts in English and Regional
Retail Showroom Branding Adaptations
Proof reading every artwork and matching against the approved masters and brand guideline, before releasing for implementation.

MUST HAVE’ COMPETENCIES

Coordination with language translator
Assisting and managing operations of Brand/Product Shoots
Utilize design software such as Adobe Creative Suite, CDR, and Figma to create and edit designs
Managing all BTL releases and adaptations
Managing all ad releases based on approved masters
Exceptional Need Based - Execution coordination with advertising agencies
Conduct quality assurance checks on all designs to ensure they meet brand standards and are error-free in terms of spellings and graphic design hygiene.
Online Performance Campaign Creative Adapts

‘DESIRABLE COMPETENCIES’

Not compulsory but optional competencies with an added advantage.

Co-ordinating with Online and Computer Graphic Vendors as per the requirement.
Design engaging graphics, animations, and videos including GIFs and short-form video under the supervision of Head - Marketing Communications.
Figma Design
English Communication and Writing

SKILLS REQUIRED

Adobe suite
Adobe premier/any other video software
Microsoft Suite
Presentation Design
Figma Design

PROFILE AND EXPERIENCE :

experience is minimum requirement
Any Graphic Design course from a reputed design school or an equivalent rich experience in design studios

REPORTS INTO :

Mr. Sajal Banerjee

REPORTINGS INTO THE POSITION :

None.
Team work collaboration required.

OTHER KEY INTERFACES :

Close co-ordination with

Online Team
Category Heads
B2B Business Teams
Other Cross Functional Team

Skills :

Graphic Design, Brochures, BTL, Campaign, Brand Adaptation, Flyers, Animation, Figma Design

Experience :

Master in Graphic Designing with 2- 4 years work experience
Budget 4.5 lpa+10% Variable pay
OR
Any Graduate - 4 to 6 years, Budget 4.5 lpa+10% Variable pay

Company Profile :

Our client is a leading Indian company with a turnover of 3500 Crores, specializing in Polyurethane (PU) foam-based products, particularly mattresses. They have become a household brand in India and overseas, offering a diverse range of mattresses that provide comfort, convenience, and luxury to enhance lifestyles. With a strong distribution network and a global marketing perspective, the company has established itself as a trusted leader in the industry. They have achieved consistent growth, with a turnover of over INR 3000 Crores, with the largest market share, and employ more than 25000 people. Overall, our client is dedicated to customer satisfaction and excellence, offering high-quality mattresses that cater to varying customer needs and preferences.

Graphic Designer - BTL Development/Adaptations