Purpose :
Prepare, Implement, and Monitor strategies & policies for achieving targeted sales, TP, and improve International presence on a sustainable basis. Strategically Market mattresses and PU Foam/ Industrial Products in the international markets by identifying customers and their needs
Key Activities:-

Prepare a sales plan and ensure that the sales team achieves the set RCV & TP targets of Export Sales.
Create schemes/incentives / discount structures for International Customers.
Identify and increase sales of High TP products.
Focus on improving Low TP Products.
Prospect & identify opportunities and convert them into business.
Analyze and monitor the current global markets and prepare a business plan to identify and develop new sales opportunities for export.
Actively follow current industry trends, market, and competitors’ activities and use them to rationalize product portfolio & new product development.
Negotiate shippers, agents, etc to ensure smooth supply of material upon
customer’s port.

KPI :

RCV
TP
Impact & Schemes.
No. of New Customersadded.
New foam applications identified and added.
Participation in No. of fairs/exhibitions.
Complaint resolution time.
Credit Days
Pending statuary declarations
No. of training conducted.
No. of Job rotation

MARKET DEVELOPMENT & PENETRATION :

Develop and Implement strategies for enhancing market share
Ensure adherence to country specific importation legislation.
Planning for BSM / Exhibition / Trade Show and Promotional activity.
Look for new customers / avenues to increase market share in International market.
Ensure Global presence in Social Media and portals.

CUSTOMER SATISFACTION :

Maintain and enhance relationships with customers by providing support, information, and guidance.
Ensure timely end-customer complaint redressal.

COLLECTIONS:

To collect statutory declarations & payments adhering to agreed credit norms.
Ensure that payments are received timely from the customers.
Ensure all custom, financial, etc. formalities are completed on time.

Team Development:-

Provide training to all export formalities, product knowledge to the entire export team.
Periodically review Sales performance with Team.
Develop successor for Business Continuity

Key Decisions :

Decision on adding or dropping Export customers.
Decision on adding products to Export Portfolio.
Decision on finalizing rates contracts, payment terms, and conditions.
Take decisions on job rotation, employee development, promotion recommendation, disengaging non-performers and manpower planning.

Working Relation :

Close relationship with Peers to have a better understanding of Industry.
Close relationship with R & D Department to ensure better understanding and smooth introduction/changes in product portfolio for export customers.
Work closely with Lab to provide all certifications/tests as required by Export customers.
Work closely with Customers to understand and develop product line extensions or new product lines
Close relation with Commercial to ensure that all financial claims/accounts of Export Parties are settled within time.
Work closely with the marketing department for catalog support.
Close relationship with other Service Departments.
Work with operations, logistics, and other concerned departments for better and timely service to customers
Work closely with Units to ensure timely and defect free supplies as per international standards.
Work closely with Customs and other Government Departments to ensure all legal formalities are completed for exports.
Close relation with subordinates to ensure harmonious working conditions.

Skills :

Company Profile :

Our client is a leading Indian company with a turnover of 3500 Crores, specializing in Polyurethane (PU) foam-based products, particularly mattresses. They have become a household brand in India and overseas, offering a diverse range of mattresses that provide comfort, convenience, and luxury to enhance lifestyles. With a strong distribution network and a global marketing perspective, the company has established itself as a trusted leader in the industry. They have achieved consistent growth, with a turnover of over INR 3000 Crores, with the largest market share, and employ more than 25000 people. Overall, our client is dedicated to customer satisfaction and excellence, offering high-quality mattresses that cater to varying customer needs and preferences.

Export Sales Marketing- Mattresses and PU Foam