Purpose :
Implement and monitor policies to achieve targeted sales, and improve market share on a sustainable basis.
Provide ongoing technical and sales service to Channel partners & end customers. Identify market trends & opportunities; negotiate contracts with the aim of maximizing sales profits

Key Activities :

Educate Dealers to sell high-value / High
Margin / new products to improve Sales Turnover.
Facilitate ZDs /Ads / Dealers to achieve their sales targets, FGIs, QGIs, etc.
Prepare and maintain Dealer master and Panel.
Ensure Local level ads are released as per agreement.
Ensure In-shop branding, Signage,
Boards, etc. at dealers' outlets.
Implementation of MOP system.
Report un-authorized dealer selling / unauthorized
product selling.
Collect and provide update on
competitor's activities such as new
product introduction / scheme launch /
Price changes / incentive / discounting
structures etc.

Key Performance Indicators:

No. of unauthorized dealers identified
No. of cold call conversions (Institutions)
No. of ROs converted to MBOs, MBOs to Exclusive, and Exclusive to Shoppers, World, and Galleries.
Participated in No. of Fairs / Exhibition
No. of dealers /AD visited
Complaints resolution time
"Credit Days

MARKET DEVELOPMENT & PENETRATION :

Participate in local level fairs / exhibitions alone with ZD / Dealers.
Approach Institutions / Bulk buyers / Search of prospective end customers.
Identify opportunities for appointing dealers.
Appointment of new ROs and MBOs as per plan.
Conversion of ROs to MBOs, MBOs to Exclusive, Exclusive to Shoppes/ World/ Galleries as per plan.

CUSTOMER SATISFACTION :

"Visit ZDs / ADs / Dealers as per plan.
" Ensure that Dealers receive and
understand all communications/policies, etc.
Provide technical assistance to customers regarding foam applications & appropriate uses.
Resolve dealer queries.
Ensure timely end-customer complaint redressal.

Working Relation :

"Maintains relationships with Distributors/dealers by understanding their problems, market needs, and challenges.
"Close relationship with seniors to implement business plans/policies in the market.
"Cooperative relation with sales colleagues to exchange ideas for better performance.

Company Profile :

Our client is a 3500 Crore turnover Listed company that is a leader in Polyurethane (PU) Foam and Mattresses/FMCG/Consumer goods. It has become a household brand in India and overseas. This fastest-growing group even today has a nationwide presence, the largest market share in manufacturing PU Foam with a global marketing perspective, and an impeccable track record of bringing comfort, convenience, and luxury to enhance lifestyle.

Area Sales Manager - Premium Mattresses /Furnishings