Purpose :

Implement strategies & policies to achieve targeted sales and improve market share of Industrial Brands and Starlite Mattress on sustainable basis while maintaining customer relationships

Key Accountability

Key Activities

Prepare territory plan for Comfort Foam & Starlite Mattress.
Facilitate ZDs/ Ads / Dealers to achieve their sales target.
Prospect Institutions and convert them into Customers.
Help in implementation & adherence to national procedures & policies.
Update HOD on competitor's activities..

KPI

Metric Tonnes and RCV
Impact of Schemes
No. of prospects visited
No. of new business
opportunities added.
Lapses in providing
competitor's update.
New dealer's appointment.
No. of dealers / ZD/ AD's visited.
Complaint resolution time
Credit days

MARKET DEVELOPMENT & PENETRATION

Implement BTL activities in assigned territory
Implement plans for expansion and management of dealers

CUSTOMER SATISFACTION

Visit ZDs / ADs / Dealers as per plan
Ensure timely complaint redressal.

COLLECTIONS

Ensure that payments are received timely from ZDs / ADs / Dealers.

Key Decisions

Propose introduction / discontinuation of Products developing upon Competition

Working Relation

Establish effective relationship with Sales Head to give inputs / market feedback
Establish close relationship with Channel Partners to understand the market needs and challenges.
Work closely with marketing department for branding / publicity support at local level
Close relation with Commercial to ensure that all financial claims of channel are settled within time.
Establish effective relationships with all Service departments.
Close relation with subordinates to ensure harmonious working conditions.

Company Profile :

Our client is a 3500 Crore turnover Listed company that is a leader in Polyurethane (PU) Foam and Mattresses/FMCG/Consumer goods. It has become a household brand in India and overseas. This fastest-growing group even today has a nationwide presence, the largest market share in manufacturing PU Foam with a global marketing perspective, and an impeccable track record of bringing comfort, convenience, and luxury to enhance lifestyle.

Area Sales Manager - Comfort Foam & Starlite