Job Brief:

Your job as a Marketing Operations Specialist is to support the Marketing team in maintaining, optimizing, and integrating a set of marketing tech stack along with ensuring high data quality & accessibility. You will also be responsible for assisting the Marketing team in analysis, planning and strategy.

Responsibilities:

Manage our Marketing tech stack to help the team execute, track, and optimize on a wide range of marketing campaigns, including email campaigns, webinars, advertising, and events
Build, test, deploy, and optimize processes across all stages of the marketing funnel
Automate and improve data quality and data management initiatives, including segmentation, list management, and lead processes in CRM
Conduct customer database analysis, identify growth patterns and gaps, and partner with Demand Generation team to optimize lead generation
Support the marketing team on product launches and field marketing initiatives
Partner with the Sales Development team on building and managing Target Account Lists for their Outbound activities
Be on the lookout for the best tools and platforms in the market which would help the company in streamlining their Sales and Marketing processes.

Requirements:

Minimum of 2 years of experience in Marketing Operations or a similar role
Good attention to detail
Excellent verbal and written communication skills
Excellent analytical and problem-solving skills
Experience with reporting and analytics
Ability to work independently in a fast-paced environment
A solid understanding of CRM and Marketing automation platforms
Past Experience working for an early stage startup is an added advantage