Global Brand Manager, you'll drive brand coherence and captivate our players. Collaborating with our diverse teams and reporting to the Marketing Director, you'll shape brand strategies and spearhead dynamic media campaigns, all to create unforgettable gaming experiences.

In This Role You Will

Champion Predecessor's brand, driving its growth with a remarkable global marketing strategy that will lay the groundwork for the next decade
Manage Predecessor's entire lifecycle, from go-to-market planning to performance tracking, including acquisition, conversion, and monetization
Execute go-to-market strategies and activations, measure their ROI, and conduct insightful post-mortems
Collaborate with the marketing artist team to produce engaging assets like brand style guides, key artwork, and trailers
Lead the strategy for media campaigns, working with our Monetization & Data Analysts to enhance owned channel performance
Develop and execute digital advertising strategies across various channels to optimize reach
Analyze campaign data for performance enhancement and cross-team collaboration
Drive growth by focusing on core KPIs: ROAS, LTV, and ARPU
Keep abreast of industry trends and competitor strategies to refine campaigns continuously
Regularly report on key performance metrics to stakeholders and senior management

What We're Looking For

A Bachelor's degree or higher, English proficiency
At least 5 years of experience in Gaming Marketing/Publishing, including 2 years in a global role
Comprehensive understanding of North American and Western European gaming markets
Prior experience managing AAA and multiplayer titles; competitive gaming markets know-how
Proficiency in orchestrating campaigns across social channels, ad networks, and gaming media agencies
Stellar communication, organizational skills, and cultural insights
A dynamic leader with a knack for initiative and collaboration
Keen interest in pop culture, entertainment, and internet trends

Nice to Have

Additional European languages
Passionate about MOBAs