This role will not be focused on keywords. Example if the Core Web Vitals’ Cumulative Layout shift is taking 4 seconds rather than 2.5 seconds, need an SEO who can prioritize optimizations, within the confines of our technical architecture and business requirements.
The need to recommend Sitecore configuration changes, resource load deferrals, code splitting and CSS optimizations, ways to minimize main thread work, JS execution time and payload reductions, page template or Information Architecture changes, etc.
Below are few use cases to evaluate the Technical SEO candidates:
1. As a UI developer, need an SEO Engineer to identify rendering and crawl issues and recommend technical changes to improve CSS performance and site speed. Understanding of React, Next JS, Headless implementation and CSS is required.
2. As a Sitecore Architect, need an SEO Engineer to identify crawl budget, crawlability and indexability optimizations to decrease our average position on SERPs (search engine results pages)
3. As a Sitecore Architect, need an SEO Engineer to recommend content or image governance strategies within Sitecore to enforce SEO best practices at scale. Includes semantic structure, image optimization, programmatic link building opportunities, etc.)
4. As a product owner, need an SEO Engineer to find sitemap, robots.txt, xml feed, redirect and structured data issues and determine technical approach to remediation alongside dev team members so that to increase organic impressions and improve click thru rate.
Conceptual understanding of ServerSide rendering vs ClientSideRendering.
Associated must have understanding of architecture SPA, MPA, MVC
Best practices suggestion on SEO – beyond SEO keywords. An expert who understands how redirects work when migrating from old sites to new sites, performance improvements of websites by analysing GSC(Core web vitals), Pagespeed insight, Semrush from Technical SEO implementation perspective.
Understanding of following SEO components:
1. Crawlability
2. Renderability
3. Crawl budget
Ability to work with UI Lead/architect to solution the SEO practices and having understanding of React, Next JS, Headless implementation, CSS
Hands on experience in Google Search Console, to understand issues with indexing, crawling, data structures
Good understanding of CRO and A/B testing, organic vs paid traffic
Understanding of sitemap, job feeds, job posting, structures and how to optimize them.

SEO Engineer