Company
Our client is a franchise company that was established in Bahrain in 1940. They are currently looking for a Sales and Marketing Manager (Traditional Trade) to be based in Bahrain.

Duties & Responsibilities:

Manage Traditional Trade channel, and lead his team in accordance with sales plans to achieve/exceed objectives in terms of execution, gross and net volumes, market share and people development targets.
Train and coach sales team to enable them to deliver and execute AOP (Annual Operating Plan) targets.
Achieve and exceed sales fundamentals and volume targets by implementing company plans, and recommending tests/programs for business improvement in Traditional Trade.
Update database to measure TT channel performance against key business objectives. Use this data to analyze the business and develop future action plan.
Work on volume forecasting for TT channel.
Execute the sales annual operating plan which will meet company AOP and business planning requirements.
Ensure collection as per company credit policy.
Organize, control and motivate team to achieve sales target.
Select, train, and develop the follow –up sales personnel.
Represent the company at senior levels within the customer base to ensure the image of company is maintained & enhanced and as an aid to achieve sales targets.
Expanding distribution within TT as per AOP business plan.
Ensure proper execution for all new product initiatives and merchandizing standards.
Key Field Sales KPI’s to include: reaching distribution target (depth and breadth).
Demonstrate excellent leadership capability by building a winning mind-set and strong capability across Field Sales Force, by: coaching and develop TT supervisors to deliver business objectives.
Ensure proper roll-out and sustain the implementation of Best Practice Tools.
Report competitive activities to the GM Sales & Marketing as and when it happens.
Report infrastructure requirements within the channel as per market needs to the GM Sales & Marketing.
Manage consistent operational growth of routes and accounts through given KPI’s.
Perform periodical market visits to ensure proper sales and execution.
Attend to customer complaints and ensure smooth and prompt delivery to all customers.
Manage & maintain outstanding through proper collection operations as per company credit policy.
Provide coaching, feedback and one-to-one sessions to direct subordinates.

Qualification & Requirements:

4-6 years of sales field experience in FMCG as a managerial level.
Very Good English and basic Arabic and Hindi language skills.
Strong computer skills (Word, Excel, PowerPoint, Outlook crucial).
Result Driven (result based on specific efficiency and productivity KPI’s within predefined time frame).
Customer Focus (Service to sales concept).
Thinking Skills (Trend, data, events analysis to draw sound conclusions).
Leading and Motivating Others (Creating enthusiasm, inspire positive attitude, desire to succeed).
Developing and Supporting the Team (Actively improves others skills, cooperate effectively, diplomatic conflict handler).
Persuasive Communication (Clear, fluent concise communication, gaining agreement and commitment).
Integrity (Mutual trust, consistent with company ethics and values),
University Graduate & Computer Literacy (Windows application).

Traditional Trade Sales Manager