Role & Responsibilities:

Business / Department Objectives:

Apply advanced data analytics techniques to come up with right offers for the customers at right time and through the right channel.

Core Responsibilities:

Campaign Delivery Management
Work with product managers to generate the list of right set of customers for new campaigns
Campaign Performance Evaluation and Insight
Stakeholders Management

Day-to-Day Responsibilities:

Understand data requirement from the business users and translate the business requirements into technical requirements
Follow campaign gating criteria and include only qualified campaigns in next month delivery calendar
Coordinate with e-Biz, Marketing and Product team and publish campaign delivery calendar and execute the campaigns as per the calendar
Constantly engage with the business contact to ensure that the deliverables meet the requirements to the recipient’s satisfaction
Coordinate with other business functions including technology, credit risk and business teams
Build strong understanding of Citi systems and databases, data available in datamart & Production Server within the team
Collect customer feedback , track campaign performance and recommend necessary changes in campaign design and customer targeting to improve the campaign effectiveness
Maintain and support Next Gen Customer Engagement Platform – Covenant
Publish a periodic summary of campaigns executed – including response rate and value generated and identify opportunities for improving campaign targeting precision and ROI

Key Deliverables:

Percentage of Travel: 10% of the Time

Qualifications

Education:

Experience:

Certifications:

Skills:

Other:

Campaign Delivery Manager