Responsibilities:

Develop, maintain and execute the regional marketing plans and programs in-line with Global and Theater strategic Marketing direction.
Deploy successfully marketing campaigns from planning, budgeting, overseeing marketing materials, execution to reporting.
Must be able to lead and develop new plans to create Demand Generation and support changes in the Business Units direction.
Measure and report on the performance of marketing campaigns, gaining insights to targeted markets / customer profiles through the proper tracking and analysis activity results.
Establish a communication framework to effectively deliver Public Relations and Brand Awareness programs.
Experiment with a variety of digital initiatives to reach organic and paid acquisition channels to increase brand mindshare and conversions.
Manage relationships with external agencies to ensure communication objectives are met within schedule and budget.
Manage relationships with external stakeholders like the distributors and support them on the proper use of allocated marketing development funds.

Requirements:

Degree in Marketing or Business Administration.
5 to 7 years of experience in a B2B regional marketing role with some technical product information on the Data Centre and/or Industrial Electrical industries.
Proficient in written and spoken English.
Project management experience with the ability to multi-task and manage deliverables in a timely manner and within budget.
Demonstrated excellent communication and analytical skills with a detail-oriented mindset.
Good understanding and experience in various digital platforms such as social media, Google Adwords, YouTube Ads.
Knowledge and experience in the use of photo and video editing tools.
Process Marketo automation tool knowledge is a plus.
15 –20% regional travel

Regional Marketing Manager (ASEAN, India, S Korea) – IT Data Centre, Networking & Cabling