B2B Content Marketing Assistant & Analyst

2 primary functions as a Digital marketing assistant

1. Analyst - analytics review content marketing, organic

2. B2B Content Marketing Research - Assistant

Analyst

Part-time position assisting our team in reporting, analysis and insights

Must be proficient in Google data properties including, Google Analytics (GA4) & Search Console
Facebook Ads Manager and Insights
Ability to setup troubleshoot tracking — FB and GA4 events
Knowledge of Paid Ads, Local and Organic search and the growth strategies associated with them
Excellent writing skills and the ability to report on data and produce insights on the website traffic and content strategies

Assistant

We are looking for someone to assist with content marketing strategy and research and outlining pages to guide our content writers.

Our clients are mostly B2B companies in Texas. (And they are very varied. In a given day, you’ll work on a chemical blending company, and then a generator sales and service company; then a business composting company and then a metals plating company; then a power company and then maybe even a one-off B2C company like a dentist. It’s important that you’re able to grasp and start to deeply understand the digital marketing needs of a very wide variety of companies.)

We run SEO content marketing and ads programs for them.

Our 5-step content process is:
1) Research and Plan [Your role]
2) Outline [Your role]
3) Interview and Write [Writer's role]
4) QA [Phase 1: Internal team member's role; phase 2: your role]
5) Publish [Phase 1: Internal team member's role; phase 2: your role]

You’ll be working with our Head of Digital Marketing. There’s up to 25 hours per week available. The work is flexible. Our team is based in UTC +2, UTC +4, UTC -6, UTC -7 — we’re all over the place — remote and all work at different times.

Here’s the description of the tasks:

Content topic creation (client requests, competitor research, own initiative, search opportunities).
Create content outlines:
- Define the audience (What stage are they at? What questions do they have? Where should the reader go next? What will help them move to the next stage?)
- Define an objective for the page.
- Create broad outlines (heading, subheadings, bullet points of things to discuss, helpful sources, format and design inspiration).
  - If the content could earn search traffic, perform keyword research to see how the audience is searching, check the intent in search results of relevant keywords, analyze the format and other features of ranking pages, select primary keywords with potential to rank, input applicable findings into the outline.
  - List pages that need updating to link to the new page.
Brief writing team.
QA copy from audience, objective, and technical standpoints.
Send content for client review and manage feedback and edits with applicable team members until final approval.
Coordinate with the design and/or development team to create content on the website.
Update internal links (if required) to the newly published page and request Google crawl of the new page.
Maintain content plan spreadsheet (content status, upcoming content).

Other notes:

Tips:
We prefer quality over speed.
Use a tool or plugin like Grammarly to avoid typos and correct syntax for US-based English.
Our writers are very good and can think for themselves as well. The purpose of the assignment for our content marketing programs is understanding what the intent for a page is and how it fits into the website overall and the entire user's journey.

Work is tracked hourly

Our core values are below, what we find is that if a team member is falling down in any one of these, they end up just not being a fit for our team:

Talent - That's just got to be there.

Velocity - How quickly they can handle things.

Fun to work with - Sometimes this can be a combination of everything, but if someone's not fun to work with, why work with them?

Impact per dollar - You know what I'm talking about. The value --tangible or intangible-- has to be there. On paper they may or may not be expensive. But are they consistently delivering valuable service to the client?

Responsiveness - To me this is a really big deal. (In the grand scheme of life, it's probably not that important.) But in this phase of our business, responsiveness is very important IMHO.

Accuracy - This could be coined as being correct or attention to detail. But we chose the word accuracy because your work is going to be as accurate as the information that you have. If you choose not to look at all the information that you have, then your work is going to be inaccurate, and that's pretty intolerable.

Grit - (ie. Persistence / hard-worker / resourcefulness) - If you have to tell someone, “Hey that's already been provided” or “Hey let me Google that for you,” then they are probably failing in this category. You can also test this very easily to leave out a piece of easily attainable information and see what happens. Or like we did with a teammate in a Skype interview -- we gave very un-detailed instructions on joining a skype call. And we checked to make sure they showed up on time (Yes, be on time or early.)

18556170154 - Content Marketing Research Analyst + Assistant