Key Responsibilities:

Campaign Management: Develop, launch, and manage Google ad campaigns to drive sales and achieve ROI targets.
Audience Management: Collect and segment 1st party data, mine audience insights, and create personalized advertising experiences.
Conversion Optimization: Build and manage A/B tests to improve traffic quality, average order value (AOV), and customer lifetime value from Google ads. Implement strategies to enhance user experience and streamline the customer journey.
Creative Testing: Research target audiences, establish personas, and recommend ad messaging angles.
Analytics and Reporting: Monitor campaign performance, provide actionable insights, and generate regular reports on Google ad results with recommendations for future strategies.
Budget Management: Efficiently manage the Google advertising budget to ensure optimal allocation for maximum impact.
Collaboration: Work closely with the email, design, and customer service teams to align Google marketing efforts with overall business objectives and brand guidelines.
Market Trends: Stay updated with the latest trends in digital marketing, especially advancements in Google ad technologies and changes in consumer behavior.

Required Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field.
Proven experience (4+ years) in performance marketing, particularly with Google advertising.
Strong background in conducting A/B testing and conversion rate optimization (CRO).
Proficiency in analytics tools (e.g., Google Analytics, Facebook Insights) and experience in data-driven decision making.
Excellent communication and project management skills.
Strong attention to detail and an analytical mindset.
Experience in the fitness equipment or health and wellness industry is a plus.
Creative problem-solving skills and the ability to work under pressure.
English C1 or above.

Google Ads Media Buyer