Job Summary: The Senior Marketing Manager will be responsible for developing and executing strategic marketing plans to promote bus services, enhance brand awareness, and drive customer engagement. This role involves managing a variety of marketing campaigns, analyzing market trends, and leading a team of marketing professionals to achieve business objectives.

Key Responsibilities:

Strategic Marketing Planning:
- Develop and execute strategic marketing plans to promote bus services and elevate brand visibility.
- Identify growth opportunities by analyzing market trends, competitor activities, and customer insights.
Campaign Management:
- Manage all marketing campaigns across digital, print, and social media platforms to drive customer acquisition and engagement.
- Ensure marketing efforts are integrated and aligned with the overall business objectives.
Market Analysis:
- Conduct market research to understand customer needs, preferences, and competitive landscape.
- Utilize data to refine marketing strategies and enhance campaign effectiveness.
Cross-Functional Collaboration:
- Work closely with cross-functional teams, including sales, operations, and customer service, to ensure cohesive marketing efforts.
- Align marketing initiatives with company goals and operational plans.
Performance Monitoring:
- Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing strategies.
- Provide regular updates and insights to senior management on campaign performance and marketing outcomes.
Team Leadership:
- Lead and mentor a team of marketing professionals, providing guidance and conducting performance evaluations.
- Foster a collaborative and high-performance work environment.

Essential Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field.
Proven experience in marketing management roles, ideally within the transportation or travel industry.
Strong analytical skills with the ability to interpret data and make informed strategic decisions.
Excellent communication and interpersonal skills.
Creative and innovative thinking with a problem-solving mindset.

Desired Experience:

Experience working in a multinational company or with diverse cultural backgrounds.
Knowledge of digital marketing strategies and tools.
Experience in brand management and customer relationship management.
Previous experience in leading a marketing team.