Are you ready to lead sales for a company that’s shaking up the candy world? At JOYRIDE, we’re on a mission to make candy more fun, more delicious, and more exciting than ever before! This is your chance to be part of a monumental growth journey and help us make JOYRIDE the #1 candy brand out there!

JOYRIDE

We are a vibrant and rapidly growing emerging candy brand, poised to revolutionize the confectionery industry. We are committed to crafting high-quality, innovative, and irresistible treats that delight consumers of all ages. JOYRIDE is a fast-growing, beset-selling brand that is revolutionizing the candy experience by offering delicious, flavorful candy made with real ingredients (read: zero junk), no artificial additives, a commitment to good-for-you fiber, and less sugar than leading brands.

What You Will Do

You are a dynamic and results-driven Vice President of Sales who will lead our sales team and drive revenue growth for our emerging candy brand. The ideal candidate will have a proven track record of success in sales leadership within the consumer packaged goods (CPG) industry, ideally in the snack or confectionery sector. This individual will be responsible for developing and executing strategic sales plans, building and nurturing relationships with key retail partners, and driving brand awareness and distribution.

Responsibilities:

Develop and implement comprehensive sales strategies to achieve revenue targets and expand market share.
Consistently exceed sales targets and KPIs, manage trade spend and promotions.
Establish and maintain strong relationships with key accounts, distributors, and retail partners.
Identify and pursue new business opportunities, including new channels and markets for product expansion.
Collaborate closely with marketing, product development, and operations teams to ensure alignment and support for sales initiatives.
Analyze sales data, market trends, and competitive insights to inform strategic decision-making.
Develop pricing strategies and promotional plans to maximize profitability while maintaining brand integrity.
Drive brand awareness through effective marketing and promotional campaigns in partnership with the marketing team.
Represent the company at industry events, trade shows, and customer meetings.
Continuously evaluate and optimize sales processes and procedures to improve efficiency and effectiveness.

Who You Are

You have an entrepreneurial spirit with a passion for innovation and creativity. Having previously partnered with founders to grow their brands, you love a fast-paced and dynamic environment. Your analytical mindset easily pulls data into meaningful selling stories. Building and maintaining relationships with key accounts and retail partners comes naturally to you and you have impeccable communication, negotiation, and presentation skills.

Qualifications:

7+ years of progressive experience in sales leadership roles within the CPG industry, with a focus on food or confectionery.
Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred.
Proven track record of consistently achieving or exceeding sales targets and driving revenue growth.
Has built and managed successful businesses at retailers like Target, Whole Foods, Albertsons Safeway, Kroger and Costco as well as experience in alternative retail.
Strong leadership skills with the ability to inspire and motivate a high-performing sales team.
Strategic thinker with the ability to develop and execute effective sales plans.
Proficiency with sales data analysis and market research.

Benefits

● Competitive salary and performance-based bonuses
● Comprehensive benefits package including health and vision insurance
● Stock Options
● Flexible work environment
● Opportunities for professional development and career growth

VP of Sales