Senior Email Marketing Specialist

Overview:

As a Senior Email Marketing Specialist, you will play a key role in driving customer engagement and revenue through effective email marketing campaigns. You will be responsible for developing, executing, and optimizing email programs for a portfolio of 40+ clients.

Salary Range: 1500 - 2500 USD - 100% remote

Responsibilities:

Campaign Development: Create and execute targeted email marketing campaigns aligned with client goals.
Content Creation: Oversee the development of engaging email content, including subject lines, copy, and design.
A/B Testing: Conduct A/B testing to optimize email performance and identify best practices.
Analytics: Track and analyze email metrics to measure campaign effectiveness and identify areas for improvement.
Client Communication: Collaborate with clients to understand their needs and develop tailored email marketing strategies.
Reporting: Provide regular reports on email marketing performance and ROI.

Qualifications:

Proven experience in email marketing, with a strong track record of successful campaign execution.
Excellent understanding of email marketing best practices, including deliverability, segmentation, and personalization.
Strong analytical skills and ability to interpret data to drive decision-making.
Excellent communication and interpersonal skills.
Proficiency in email marketing platforms and tools (e.g., Mailchimp, HubSpot, Marketo).
Strong understanding of HTML and CSS for email template design.

Additional Considerations:

The ideal candidate will have a passion for email marketing and a desire to stay up-to-date with industry trends.
Experience in the B2B or SaaS industries would be a plus.
The ability to handle a fast-paced environment and manage multiple projects simultaneously is essential.

Email Marketing Manager - LatAm - 8683