Perutnina Ptuj Group, a part of MHP Group, is one of leading companies in poultry and meat industry in southeastern Europe region. As a leader in industry, they are committed to develop and implement category strategies to meet sales and profit targets. To further strengthen their capabilities in this area, they are seeking for a proactive individual to join their new marketing team!

Category Manager (m/f/d)

Main responsibilities:

Developing and implementing category strategies to meet sales and profit targets
Analyzing market trends and consumer behaviour to identify opportunities for growth
Developing, monitoring and optimizing portfolio & product assortment
Conducting competitive analysis to assess market positioning
Forecasting sales and setting pricing strategies for products in the category
Developing brand strategy
Planning new products development
Developing brand communications
New markets development

Required skills, knowledge and experience:

Minimum bachelor’s degree in marketing
7+ years of experience in brand and category development role, preferably in FMCG
Proficiency in brand strategy development and brand positioning and differentiation
Knowledge of market research and consumer insights
Creative thinking and storytelling
Visual identity design and brand aesthetics
Multi-channel marketing expertise
Brand monitoring and analysis
Collaboration with internal and external stakeholders
Innovation and adaptability
Strong project management skills

What Perutnina Ptuj Group offers:

Opportunity to play a pivotal role in improving team performance & satisfaction and brand strategy development
Collaborative and innovative work environment that values creativity, diversity, and continuous learning
Competitive salary and benefits package

Your application will be treated as confidential.