Do you love healthier snacks and all things related to Social, Community, and Shopper? Jumping in, solving problems, and growing a brand from the ground up? At Kindling Snacks, our mission is to build the next generation of snacks and we want very special people to help us make that dream a reality!

Kindling Snacks

At Kindling Snacks, our mission is to build the next generation of snacks. In a world where "nutrient-dense" foods are thought to be tough to swallow, we saw an opportunity to create better-for-you snacks that, dare we say, taste just as good as the original. Surprised it hasn't been done before? We were too. Want to make history? This is your chance to OWN a defining role for a first-of-its-kind brand set to hit shelves in Q4 2024.

The people around the campfire are as essential as the skills they bring. We want to create a culture that builds trust, community, and connection to each other. We're building an in-person team! Let's face it, seeing people's faces in real life builds a kind of camaraderie that's often lost through our screens. In our opinion virtual should never completely replace in-person. Make no mistake, we understand that inflexible office policies take away from the things that fuel our flame. That's why we're a hybrid operation, working three days in the office and two days remotely. We are working to create a once-in-a-lifetime experience full of growth, learning, lifelong connections, and memorable moments.

What You Will Do

The Marketing Manager will oversee and execute our marketing efforts across multiple channels. The primary focus will be building our online presence across organic social media, our creator community, our team of athlete investors, and our retail media partners. This will be a unique marketing manager role in that you will also play a major role in influencing the expression of our brand ethos, ensuring brand continuity, and getting our community hyped about the brand. Reporting directly to the Head of Sales & Marketing, this role will be instrumental in driving the company's success from the initial launch through scale-up.

Responsibilities:

Develop an Organic Marketing Strategy: Create and implement a strategic marketing plan with performance objectives across Instagram and TikTok.
Hands-On Execution: Initially responsible for marketing strategy and day-to-day management of marketing activities. Get your pencil out to sketch the plans, and then put your hard hat on to build the house!
Consumer Advocacy: Represent the voice of the consumer, thinking of creative ways to engage and delight them.
Partnership Management: manage the day-to-day selection, coordination, and scheduling of influencer, athlete, and content partnerships.
Tech Stack Ownership: Lead strategy, selection, implementation, training, and management of marketing software platforms.
Reporting & Analytics: Leverage marketing data to develop and standardize reporting capabilities for root cause analysis and KPIs that reflect marketing team goals (e.g., engagement rates, conversion rates).

Who You Are

You are passionate and collaborative and believe there is a better way to work, play, and create. Company culture, community, and amazing work ethic and outputs are top of mind.

Qualifications:

5-8 years of demonstrated success in creating and implementing a social and community strategy both within DTC and retail, CPG preferred but open to a related field.
Strong ability to jump in and create while understanding the end consumer.
Truly understanding and communicating the “why” behind the marketing strategy when creating a social and community presence - never just checking a box.
Entrepreneurial spirit and innovative sensibility.
A true “Team Player” who can work cross-functionally to achieve results and understands the impact to decisions on Sales, Brand + Marketing, Product, and Finance.
Expertise managing social media channels for a company with proficiency in all major social media platforms; strong experience with Instagram and Tik Tok required.
Strong familiarity with social media management software (Hootsuite, Sprout Social or similar).
Excellent writing, proofreading and oral communication skills, with the ability to create engaging content for various target audiences.
Proven understanding of current social media best practices and key metrics.
Strong analytical skills with the ability to use data insights to inform decisions.
Detail-oriented with excellent project and time management skills.
Please note, if you are not local this role requires relocation to Nashville, TN. We can be very flexible on when in 2025. This is a hybrid position in Nashville.

Benefits

- Competitive Salary
- Competitive Bonus Structure
- Health, Vision, Dental Insurance
- Unlimited PTO per year, plus generous company holidays
- Competitive Parental Leave – This is a family-first business!

Marketing Manager - Social Media and Community Manager