PUBLIC RELATIONS SPECIALIST

About Crypto Banter

We are the World’s No.1 LIVE Crypto Streaming Channel. Covering Bitcoin, Breaking news, hottest stories, Altcoins, top Founders and Billionaires’ next big Market Moves, every single day.

We are the fastest growing crypto media business in the world. What started with two enthusiasts streaming crypto content from a coffee shop, has now become a consortium of the most influential media channels for live crypto news, trading, investing, web3 and crypto gaming content, working with the biggest advertising partners, affiliates and paid products or services in the industry.

The idea was born off the back of a successful career at CNBC global having started the world’s first televised daily crypto news show. The restrictions of legacy and corporate media led to the idea of pursuing a media venture that is now at the forefront of the media 2.0 movement for tech, finance and crypto.

Today we have over 80 employees and create content that accrues over 10M monthly views across our network of channels. We are hungrier than ever before, driven by a mission of achieving the impossible and building the most profitable community in the world along the way.

We are a group of enthusiasts, misfits and entrepreneurs that work harder than anyone else in the industry, fueled by passion and obsession for what we love to do. If you feel you are aligned with our core values, work hard, love what you do and know how to consistently provide value - WE NEED YOU!

Job Description:

We are seeking a dynamic and creative Public Relations Specialist to join our team, a leading crypto media platform. The ideal candidate will have a deep understanding of the cryptocurrency media and blockchain media space; excellent media relations skills, and the ability to craft compelling narratives that resonate with industry stakeholders and the public. You will be responsible for managing our company’s public image, building relationships with the media, and creating communication strategies that elevate our brand in the rapidly evolving world of cryptocurrency.

Key Responsibilities:
Media Relations:
- Develop and maintain strong relationships with key journalists, influencers, and media outlets within the cryptocurrency, blockchain, and fintech industries.
- Proactively pitch stories, press releases, and thought leadership content to relevant media outlets.
- Respond to media inquiries and ensure accurate and timely coverage of the company and its initiatives.
Content Development:
- Craft press releases, media kits, blog posts, and articles that communicate the company’s mission, news, and key developments.
- Collaborate with the content and marketing teams to ensure messaging is aligned across all platforms.
- Develop and manage the company’s thought leadership strategy by identifying speaking opportunities, interviews, and events for company executives.
Crisis Management:
- Manage the company’s reputation and public image during both proactive and reactive situations.
- Prepare and execute communication strategies to handle crises, including drafting statements, coordinating media responses, and managing internal communications.
Event Management and Participation:
- Identify and facilitate opportunities for the company’s presence at crypto/blockchain industry events, conferences, and panels.
- Assist in preparing executives for public speaking engagements, including creating talking points and briefing documents.
- Coordinate media coverage for events the company sponsors or participates in.
Social Media & Digital PR:
- Work closely with the social media team to align PR efforts with social media strategies, ensuring consistent brand voice and messaging across all digital platforms.
- Monitor media coverage and public sentiment about the company, providing analysis and reports on PR campaign effectiveness.
Internal Communications:
- Support internal communications efforts to ensure employees are informed and aligned with the company’s vision and goals.
- Assist in creating and distributing newsletters, memos, or internal announcements regarding company updates.
Required Qualifications:
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- 3+ years of public relations experience, preferably within the cryptocurrency, fintech, or technology sectors.
- Proven track record in developing media strategies and securing positive media coverage.
- Exceptional writing, editing, and communication skills.
- Strong understanding of the cryptocurrency landscape, including blockchain technology, DeFi, NFTs, and industry trends.
- Ability to handle sensitive and confidential information with discretion.
- Strong organizational skills and the ability to manage multiple projects under tight deadlines.
- Familiarity with media monitoring and PR tools (e.g., Cision, Meltwater) and social media platforms.
Preferred Qualifications:
- Existing relationships with crypto or blockchain-focused media outlets.
- Experience working in a fast-paced, start-up, or media environment.
- Knowledge of SEO and content marketing best practices.
Personal Attributes:
- High level of professionalism and integrity.
- Energetic and positive attitude.
- Strong interpersonal skills and the ability to build relationships with stakeholders.
- Adaptable and flexible with a positive attitude.