About the Job

Our client is part of a major player in the food and poultry industries across Southeast Asia. Known for high-quality poultry products, they are dedicated to delivering fresh and healthy products to the customers. As our client continues to expand their operations in the Philippines, we are looking for a talented and dynamic Brand & Marketing Manager to lead our marketing efforts.

Job Responsibilities

Brand Strategy & Management

Develop and execute a comprehensive brand strategy for clients, ensuring alignment with regional and corporate goals.
Drive the brand positioning, messaging, and identity across all touchpoints to ensure brand consistency.
Manage brand architecture and implement strategies to differentiate and strengthen each product category within the market.

Marketing Campaigns & Execution

Plan and oversee the development of multi-channel marketing campaigns (digital, print, and experiential) to support product launches, seasonal promotions, and brand-building initiatives.
Collaborate with cross-functional teams to ensure consistent, integrated campaign execution that supports sales objectives.
Monitor, analyze, and report on campaign performance and ROI to optimize future marketing efforts.

Consumer Insights & Market Analysis

Conduct market research to identify consumer needs, trends, and competitive activity.
Analyze data to understand brand performance, customer preferences, and target demographics to inform marketing strategies.
Use consumer insights to refine messaging and product positioning.

Digital Marketing & Content Strategy

Oversee digital marketing efforts, including social media, website management, and online advertising to build brand awareness and engagement.
Develop a content strategy that drives traffic, engagement, and customer retention, enhancing brand reputation in digital channels.
Manage relationships with third-party digital agencies and vendors to support online initiatives.

Sales Support & Collaboration

Work closely with the Sales team to align marketing efforts with sales objectives and provide materials and support to drive in-store visibility and promotions.
Partner with distribution and retail channels to develop effective point-of-sale marketing materials and promotional displays.

Budget Management

Prepare and manage the marketing budget, ensuring cost-effective allocation of resources.
Track and report on budget spending, adjusting as necessary to optimize return on investment.

Brand Communications & PR

Develop a PR strategy to enhance brand image and manage media relations, handling press releases, and building relationships with key industry journalists.
Act as a brand spokesperson as needed and ensure brand communications are consistent and aligned with corporate values.

Qualifications & Experiences Needed

Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent preferred.
Minimum of 5 years of experience in brand management or marketing, ideally within the FMCG, food, or retail industries.
Strong understanding of the Philippine market, consumer behavior, and industry trends.
Proven track record of successfully executing brand and marketing strategies that drive growth.
Excellent communication and presentation skills.

Brand Marketing Manager