Marketing Director (E-commerce Expansion Specialist)

Location: Remote (preferably with significant overlap with Australian time)

About Us
We are a fast-growing e-commerce business based in Australia, poised to expand into international markets, including the US and UK. Currently generating $2M AUD in annual revenue, our ambitious goal is to grow to $10M AUD and beyond. We're looking for a talented Marketing Director to help us achieve this vision and build a lean, high-performing marketing team.

About the Role
This is a senior-level role ideal for a marketing professional with extensive e-commerce experience, particularly in scaling brands from 7-figure to 8-figure revenues. You will lead our marketing strategy and execution as we prepare to enter international markets, leveraging your expertise in brand development, paid advertising, email marketing, CRO, and data-driven decision-making.

You will also manage a small team, including a social media coordinator, and eventually help build out a scalable marketing team to support our growth goals.

Key Responsibilities

Strategy Development: Design and execute marketing strategies to expand into international markets (US and UK).
Campaign Creation & Execution: Develop, launch, and optimize marketing campaigns, including seasonal promotions and product launches.
Brand Development: Oversee the development and enhancement of the brand to resonate with international markets while maintaining consistency and authenticity.
Paid Advertising: Manage and scale paid ad campaigns across Google Ads and Meta (Facebook/Instagram).
Conversion Rate Optimization (CRO): Analyze user behavior and implement strategies to optimize the website for higher conversion rates and improved customer experience.
Email Marketing: Oversee email marketing strategies using Klaviyo to drive customer retention and conversion.
SEO Optimization: Lead SEO initiatives to increase organic traffic and search rankings.
Analytics & Reporting: Monitor marketing performance metrics, identify trends, and adjust strategies to meet KPIs.
Team Leadership: Manage the current social media specialist and collaborate on creative content. Plan for team growth by identifying skill gaps and recruiting top talent.

Qualifications

Proven experience in scaling e-commerce businesses from 7-figure to 8-figure revenues.
Strong knowledge of international markets, particularly the US and UK.
Hands-on experience with brand development, Google Ads, Meta Ads, Klaviyo, SEO, and CRO.
Expertise in marketing analytics and data-driven decision-making.
Excellent leadership skills and a track record of managing or building marketing teams.
Familiarity with marketing tools and platforms, and the ability to adapt quickly to new technologies.
Exceptional communication and collaboration skills.
Fashion industry experience is a plus.

Why Join Us?

Opportunity to take a pivotal role in our international growth journey.
Competitive compensation with the potential for increases as we scale.
A chance to shape the future of our marketing team and strategy.
Flexibility to work remotely while aligning with Australian business hours.

How to Apply
If you're a results-driven marketer with a passion for scaling e-commerce businesses and breaking into new markets, we'd love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and success stories.

This role is perfect for a visionary marketer ready to leave their mark on a high-growth e-commerce brand.

Marketing Director (Ecommerce)