The ideal candidate will have a strong background in marketing, particularly in digital marketing, and will drive the company’s marketing strategies to promote training and development programs effectively. This role requires a bilingual professional fluent in Arabic and English who is willing to travel as part of the job.

Key Responsibilities:

Marketing Strategy & Execution:
Develop and implement comprehensive marketing strategies to promote training programs and services.
Conduct market research to identify trends, competitor activities, and customer needs.
Plan and execute targeted marketing campaigns across multiple channels.
Digital Marketing:
Manage and optimize online marketing channels, including social media, email campaigns, SEO/SEM, and website content.
Track and analyze digital marketing performance metrics to measure campaign effectiveness.
Content Creation:
Create and oversee engaging and impactful marketing materials, including brochures, videos, and presentations.
Develop content tailored to specific audiences to drive engagement and conversions.
Brand Development:
Ensure consistent brand messaging across all platforms and marketing efforts.
Enhance brand presence and recognition within the training and education industry.
Event Management:
Organize and manage promotional events, workshops, and seminars.
Represent the company at industry events, conferences, and client meetings.
Client Engagement:
Build and maintain strong relationships with current and potential clients.
Collaborate with internal teams to align marketing initiatives with business objectives.

Qualifications and Skills:

Experience: At least 5 years of experience in marketing, with a focus on digital marketing.
Experience in the training or education industry is an advantage.
Language: Bilingual in Arabic and English, with excellent communication skills in both languages.
Technical Skills: Proficiency in marketing tools and platforms, such as Google Analytics, CRM systems, and social media management tools.
Travel: Willingness to travel locally and internationally as required.
Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Soft Skills: Strong interpersonal skills, creativity, and a results-driven mindset.

Marketing Executive/Officer