ICAP Executive Search & Selection, is one of the premium consultancies and part of ICAP People & Employment Solutions, the largest HR Services Provider in Greece and Cyprus. With more than 50 years of experience, we specialize in assessing and recruiting Senior to Middle Level Executives across all sectors.
ICAP Executive Search & Selection, on behalf of its client, a leading gaming company in Greece, is looking for a:

Retail CRM Specialist (Ref. 5802/RCRMS/ESS/GR)

Key Responsibilities:

Collaborate closely with stakeholders for the development reward campaigns.
Follow the campaign calendar to ensure timely execution.
Perform analysis to identify trends and characteristics using available customer databases.
Propose optimization & enhancements on the campaign management tool.
Recommend tailored offers to appropriate segments based on their lifecycle stage (e.g., reactivation, retention, upsell, or cross-sell).
Monitor campaigns roll – out and execution.
Identify CRM trends and recommend adaptation to enhance campaign effectiveness.
Provide business cases for proposed campaigns to define budgets and expected uplifts.

Qualifications:

Bsc in Business Administration, Marketing, Mathematics, or other relevant field.
4+ years of experience in a similar role within a fast-paced organization.
Salesforce Marketing Cloud or other CRM tool (Siebel CRM, Unica, Responsys, Optimove) working knowledge.
Statistical tools (ie. SPSS Modeler) knowledge will be considered an asset.
Excellent communication and interpersonal skills in both Greek and English.
Problem-solving and analytical skills.
Attention to detail and numerical skills.
Strong understanding of customer segmentation & experience on defining segmented campaigns.
Excellent communication and interpersonal skills in both Greek and English.
Strong communication skills & teamwork.
Adaptability in changing conditions.
Ability to work under pressure, manage ambiguity and decision making.
Advanced MS Office Skills.