At NextFoods, you’ll be part of a dynamic team committed to shaping the future of functional foods and beverages. You’ll have the opportunity to make a significant impact on the growth and success of leading wellness brands in a fast-evolving industry. We offer a collaborative and innovative environment where you can grow professionally and personally.

NextFoods

NextFoods is the parent company of pioneering brands Cheribundi and GoodBelly, leaders in the functional food and beverage space. With products available in 20,000+ retail locations and growing eCommerce and sports team partnerships, we are dedicated to delivering scientifically backed nutrition for everyday wellness. Based in Boulder, CO, we are shaping the future of natural, whole-food nutrition.

About the Brands

• Cheribundi: The leader in natural sports nutrition, specializing in tart cherry juice that enhances recovery, sleep, and overall health. Cheribundi fuels nearly 500 professional and collegiate sports teams.

• GoodBelly: A pioneer in probiotic-based gut health products, GoodBelly offers effective, everyday foods, beverages, and supplements to promote digestive balance and immunity.

What You Will Do

The Manager of Sales Planning & Analytics will play a critical leadership role in managing and optimizing sales strategies, pricing, promotional planning, and performance analysis across all channels and brands. This position will be responsible for providing actionable insights, guiding sales planning processes, and supporting the execution of growth strategies in alignment with the company's financial and strategic goals.

Responsibilities:

Lead sales planning and forecasting for all channels, with a focus on retail grocery, aligning with strategic goals and demand forecasts.
Consolidate and evaluate sales plans across channels, ensuring consistency and alignment with business objectives.
Manage pricing strategy across all sales channels (retail, eCommerce, Amazon, etc.) to optimize competitiveness and profitability.
Analyze margins by product line, channel, and brand, identifying opportunities for improvement.
Analyze syndicated sales data (e.g., SPINS, IRI) and market trends to provide insights into product performance and innovation positioning.
Evaluate trade spend performance, ensuring appropriate strategies are implemented to maximize ROI and lift.
Ensure all promotional plans align with financial goals and budgets.
Collaborate with cross-functional teams to optimize promotional strategies and forecast accuracy.
Serve as the central source of sales data and insights, supporting sales, marketing, finance, and operations in executing strategic plans.
Work closely with teams to ensure alignment between sales targets, demand forecasts, promotional calendars, and inventory planning.
Generate weekly and monthly sales reports, dashboards, and executive-level performance summaries, highlighting key insights, risks, and opportunities.
Present findings to senior leadership and the board, providing actionable recommendations based on data analysis.
Utilize advanced tools (Excel, SQL) to mine and interpret data, providing actionable insights on sales trends, market dynamics, and consumer behavior.
Assess the impact of pricing, trade promotions, and competitive activity on market share and sales performance.
Contribute to the development of financial models, scenario planning, and investment evaluation to support decision-making.
Assist with financial forecasting, budgeting, and variance analysis to ensure alignment with business goals.

Who You Are

The ideal candidate will have a keen eye for data and expertise in CPG sales analytics, strong leadership skills, and the ability to work cross-functionally to drive the performance of NextFoods' brands. You are passionate about data and there is nothing you love more than creating meaning and insights from large amounts of complex data. In addition to enjoying being hands on pulling data and reports, you are highly confident in speaking to insights and helping craft selling stories. You are excited about being the leader for insights for the entire company, including two brands, and presenting valuable information to the leadership team. A collaborative and supportive team player, you thrive in a fast-paced environment and are always happy to adapt and pivot.

Qualifications:

Bachelor’s degree in Business, Marketing, Finance, or a related field.
5+ years of experience in CPG sales planning and analytics, with a focus on trade spend, pricing, and forecasting.
Experience working with SPINS, IRI, and other syndicated data providers is essential.
Advanced proficiency in Excel (pivot tables, VLOOKUPs, formulas), SQL, etc., is required; an understanding of data visualization tools (Tableau, Power BI) highly desirable.
Strong understanding of sales forecasting, demand planning, and S&OP processes.
Familiarity with eCommerce (particularly Amazon) sales data and analytics.
Experience with trade spend management and deduction software in the CPG industry, including in-depth utilization of the tool to make strategic recommendations regularly.
Advanced problem-solving and data analysis skills with the ability to translate data into actionable business strategies.
Strong communication and presentation skills, with the ability to present complex data to senior leadership.
Detail-oriented with the ability to think strategically and manage multiple priorities in a fast-paced environment.
Self-motivated and collaborative, with a “whatever it takes” attitude to achieve results.
Ability to work independently and across teams, contributing to the success of cross-functional initiatives.

Benefits

• Compensation: base salary of $125k - $145k annually depending on experience; bonus potential
• Medical and dental insurance
• 401(k) with up to 4% match
• Paid vacation, holiday, sick time, volunteer time
• Product discounts

Manager, Sales Planning & Analytics