About the Company:
Our client is a leading, technology-enabled logistics and delivery service provider in Indonesia, backed by a strong national distribution network and a well-established transportation ecosystem. With a growing focus on digital transformation, the organization is investing in its direct-to-consumer platforms to strengthen user acquisition, engagement, and revenue generation. The company operates at scale and continues to evolve its capabilities to remain competitive within the rapidly changing last-mile and e-commerce logistics landscape.

Role Overview: The Head of Business Development will lead commercial growth initiatives for the company’s consumer application channel. This is a newly created role aimed at strengthening user acquisition, activation, and monetization. Sitting within the Product function, the role combines strategy and hands-on execution to drive measurable business impact.

Key Responsibilities:

Define and execute end-to-end growth strategies for the consumer application, covering user acquisition, engagement, and revenue generation
Analyze market trends, customer behavior, and internal performance data to generate actionable insights
Develop and implement growth initiatives, including campaigns, partnerships, promotions, and community-driven programs
Monitor and evaluate key performance metrics, ensuring continuous optimization and improvement
Collaborate closely with cross-functional teams (Product, Marketing, Operations, and Tech) to ensure effective execution
Drive and manage initiatives from ideation through to rollout and scaling
Explore new commercial opportunities and partnership models to enhance application performance
Lead and manage a lean team within the Consumer Application function

Skills and Requirements:

5–6 years of experience in business development, commercial strategy, or growth roles
Preferably from logistics, e-commerce, or technology-driven industries
Strong analytical mindset, with the ability to translate data into business actions
Proven track record in driving user acquisition and revenue growth initiatives
Strong communication and stakeholder management skills
Hands-on, execution-driven approach with the ability to work in a fast-paced environment

This is an exciting opportunity for a commercially driven professional to take ownership of a high-impact growth channel and shape the future of a rapidly scaling digital platform. The role offers strong visibility to senior leadership and the chance to directly influence business performance through strategic and hands-on execution.