ICAP Executive Search & Selection, is one of the premium consultancies and part of ICAP People & Employment Solutions, the largest HR Services Provider in Greece and Cyprus. With more than 50 years of experience, we specialize in assessing and recruiting Senior to Middle Level Executives across all sectors.
ICAP Executive Search & Selection, on behalf of its client, a Greek leading company in the energy sector is seeking a Trade Marketing Specialist to join their team:

Trade Marketing Specialist (Ref. 5829/TMS/ESS/GR)
Key Responsibilities:

Design, implement and monitor promotional activities.
Development and execution of commercial activities
Know how of local market needs.
Prepare briefs for the design of promotional materials accompanying campaigns (POS displays, posters, shelf-talkers).
Provide updates and training on new products or promotional activities.
Close collaboration and regular presence in stores to ensure the correct display and presentation of products and promotional activities.
Conduct market research for non-fuel categories, proposing differentiation strategies, understand competition, identify market opportunities, local needs, trends, and consumer behaviors.
Regular evaluation of actions and product placement with improvement recommendations.
Prepare reports on trade marketing KPIs (ROI of promotional activities, sales, cross-selling, etc.).
Manage the trade marketing budget for in-store activities.
Collaborate closely and maintain regular communication with suppliers and suggest new.

Qualifications & Skills:

Bachelor's & Master's degree in Marketing, Business Administration, or a related field.
2-4 years of experience in sales, trade marketing, retail marketing with a focus on consumer products.
Understanding of the retail environment dynamics and continuous study of consumer behavior.
Excellent organizational and project management skills.
Proficiency in Microsoft Office Suite (Excel, PowerPoint) and retail analytics tools.
Ability to analyze data, identify trends, and interpret information for sales promotion and improvement proposals.