About Us
We are a fast-growing ERP consulting and IT services company specializing in Infor LN solutions for discrete manufacturing businesses across Germany, Austria, Switzerland (DACH), and the USA. With a strong presence in ERP consulting, process optimization, and digital transformation, we help companies streamline operations, enhance supply chain efficiency, and prepare for cloud migration.
As we expand our digital footprint, we are looking for a Digital Marketing Specialist to lead our online growth strategies, enhance lead generation, and position us as a thought leader in the ERP consulting space.

Your Role
As a Digital Marketing Specialist, you will be responsible for executing performance-driven digital marketing campaigns, managing content strategies, and optimizing online lead generation. You will work closely with our sales, consulting, and management teams to ensure alignment between marketing efforts and business goals.
Your focus will be on SEO, PPC, content marketing, LinkedIn outreach, email automation, and website optimization to drive inbound leads and engage decision-makers in the manufacturing and IT sectors.

Key Responsibilities
🚀 Lead Generation & Demand Generation

Develop and execute SEO & SEM strategies to rank for ERP and manufacturing-related keywords.
Run targeted Google Ads & LinkedIn Ads campaigns to generate B2B leads.
Manage email marketing & automation workflows (HubSpot, Pipedrive, or similar).
Optimize website landing pages & lead magnets to increase conversions.
Track MQLs & SQLs, refining strategies based on lead performance.

✍ Content Marketing & Thought Leadership

Create blog posts, whitepapers, and case studies showcasing our ERP expertise.
Manage and optimize our LinkedIn presence, posting thought leadership content.
Support the development of AccountingHero.com with SEO-friendly content.
Collaborate with consultants to produce customer success stories and industry insights.
Repurpose content for email campaigns, industry forums, and trade publications.

🎯 Social Media & Community Engagement

Oversee and grow our LinkedIn and digital presence.
Engage in ERP & manufacturing-related LinkedIn groups, responding to industry trends.
Develop and execute live streaming content (e.g., interviews, discussions, webinars).

📊 Website & Conversion Rate Optimization

Enhance website UX & lead capture to improve engagement.
Implement A/B testing for landing pages and CTAs.
Track and analyze Google Analytics & marketing KPIs.

📢 Marketing Automation & CRM Management

Integrate marketing automation with HubSpot, Pipedrive, or other CRM tools.
Develop automated lead nurturing & email workflows.
Monitor marketing ROI & campaign performance with regular reporting.

🎙 Events & Webinar Promotions

Plan and promote webinars & industry conferences to attract leads.
Manage trade show marketing strategies, landing pages, and follow-ups.

⭐ Brand Positioning & Reputation Management

Ensure consistent brand messaging across all digital channels.
Monitor and improve online reviews & testimonials (Clutch, Google Reviews).
Identify partnerships with industry publications for brand visibility.

What We’re Looking For
✔ 3+ years of experience in B2B digital marketing, preferably in ERP, IT consulting, or manufacturing.
✔ Proven track record in lead generation, SEO, PPC (Google & LinkedIn Ads), and content marketing.
✔ Experience with marketing automation & CRM tools (HubSpot, Pipedrive, Marketo, or similar).
✔ Strong understanding of LinkedIn marketing, email automation, and website optimization.
✔ Ability to create and manage high-quality B2B content (whitepapers, case studies, blogs).
✔ Data-driven mindset with experience in Google Analytics & campaign performance tracking.
✔ Familiarity with ERP software, IT consulting, or manufacturing industries is a plus.

What We Offer
✅ A dynamic, fast-paced environment in a rapidly growing consulting firm.
✅ Flexible work setup (remote) with international exposure (DACH, USA).
✅ Opportunity to lead and shape digital marketing strategies.
✅ Work closely with industry experts and decision-makers in ERP & IT consulting.
✅ Competitive salary + performance-based incentives.

Ready to Join Us?
📩 Apply Now! Send your resume + portfolio/case studies showcasing your marketing successes.
🚀 Let’s build the future of ERP consulting together!