Position Overview:

We are seeking a Senior Growth Marketing Manager to drive strategic marketing initiatives that expand our market presence and generate revenue growth. This role will focus on promoting ERP solutions, including Infor CloudSuite Industrial (SyteLine), Infor VISUAL, and Acumatica, through targeted, data-driven marketing efforts.

The ideal candidate will have a strong background in digital marketing, campaign management, and lead generation, with the ability to align marketing and sales strategies to drive measurable business outcomes.

Key Responsibilities:

Marketing Strategy & Execution: Develop and implement a comprehensive marketing plan focused on lead generation, customer engagement, and revenue growth.
Digital Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns to attract new prospects and nurture leads through the sales funnel.
Analytics & Performance Tracking: Leverage data and analytics to assess campaign effectiveness, refine strategies, and maximize ROI.
Lead Nurturing & Conversion: Design and execute targeted nurture programs to convert leads into sales opportunities based on behavioral insights and engagement trends.
SEO/SEM & PPC Strategy: Enhance content distribution, improve search visibility, and optimize paid media efforts to increase audience reach.
Brand Visibility & Industry Influence: Build and maintain relationships with key industry influencers to strengthen brand credibility.
Sales Alignment & Collaboration: Work closely with sales and business development teams to create aligned marketing and sales strategies that effectively communicate the value of ERP solutions.
Content Development: Create compelling video, graphic, and written content that supports marketing goals and resonates with target audiences.
Pipeline Growth: Drive marketing initiatives aimed at increasing the sales pipeline, with success measured by SQL growth and pipeline value.

Ideal Candidate:

Proven experience in growth marketing, demand generation, or digital marketing within the B2B SaaS or ERP industry.
Strong analytical mindset with the ability to leverage data for decision-making and campaign optimization.
Expertise in SEO/SEM, PPC, content marketing, and marketing automation tools.
Experience managing multi-channel campaigns with a focus on lead conversion and revenue impact.
Strong collaboration skills to work cross-functionally with sales, product, and business development teams.

This is an exciting opportunity to play a key role in expanding market presence and driving business growth in a competitive industry. If you're a strategic marketer passionate about ERP solutions and technology-driven growth, we’d love to hear from you!

Sr. Growth Marketing Manager