Job Description

Toast is recruiting on behalf of this company, a mission-driven, venture-backed organization working toward a waste-free world. They provide an enterprise technology platform that helps institutions eliminate single-use waste, making sustainability effortless and scalable.

They are seeking a Product Marketing Manager to drive product positioning, messaging, and go-to-market (GTM) strategies. This role is ideal for a strategic and data-driven marketer who excels at translating product value into compelling narratives. The Product Marketing Manager will collaborate cross-functionally to optimize market growth, support sales enablement, and refine messaging through customer and competitive insights.

Key Responsibilities

Product Positioning & Messaging

Develop compelling product positioning that differentiates the product in the market.
Craft targeted value propositions for various customer segments.
Ensure consistency in messaging across marketing and sales channels.

Go-to-Market (GTM) Strategy

Lead product and feature launches, ensuring alignment across teams.
Define and execute GTM plans, including pricing, packaging, and sales enablement.
Track and optimize product adoption and market penetration.

Market & Competitive Research

Conduct market research to understand customer needs and buying behavior.
Analyze competitors to refine differentiation strategies.
Leverage insights to optimize pricing, positioning, and messaging.

Sales Enablement & Training

Develop sales collateral, battle cards, and training materials.
Train sales teams on product positioning and objection handling.
Collaborate with sales leadership to enhance the sales funnel.

Content & Demand Generation

Work with content teams to create whitepapers, case studies, and thought leadership materials.
Support demand generation campaigns through webinars and lead nurturing content.
Align marketing efforts with sales pipeline to drive lead conversion.

Customer Insights & Advocacy

Gather customer feedback to enhance messaging and product positioning.
Develop case studies and testimonials to showcase product impact.
Partner with customer success teams to improve retention and expansion strategies.

Metrics & Performance Analysis

Define and track key metrics like conversion rates, adoption, and retention.
Analyze marketing performance and optimize engagement strategies.
Provide data-driven insights to refine GTM strategies.

What You Bring

3-7 years in product marketing, preferably in B2B SaaS.
Proven ability to craft compelling positioning and messaging.
Strong market research and competitive analysis skills.
Experience collaborating with sales teams to drive revenue.
Excellent writing skills for marketing and sales collateral.
Data-driven mindset with experience optimizing marketing strategies.
Ability to work cross-functionally with product, sales, and marketing teams.

If your experience doesn’t perfectly align but you believe you can excel in this role, this company encourages you to apply! They value diverse perspectives and non-traditional career paths.

Why You’ll Love Working Here

Comprehensive benefits (health, vision, and dental) through Pacific Blue Cross.
Access to Outdoor Prolink for discounted outdoor gear.
Beautiful co-working space in downtown Vancouver with North Shore mountain views.
Annual company offsite for team collaboration and connection.

This is a unique opportunity to drive impact at a company committed to sustainability. If you're passionate about building strategic marketing initiatives for a purpose-driven organization, apply today!