ICAP Executive Search & Selection is one of the premium consultancies and part of ICAP People & Employment Solutions, the largest HR Services Provider in Greece and Cyprus. With more than 50 years of experience, we specialize in assessing and recruiting Senior to Middle - Level Executives across all sectors.

ICAP Executive Search, on behalf of its client, a multinational Pharmaceutical company and well-known player in the Consumer Healthcare industry, committed to providing products that empower individuals to have healthier lives, is looking for a Product Manager to join their Consumer Healthcare team.

Product Manager OTC / Consumer Healthcare (5898/PMC/ESS/GR)

Role Overview:

This is a role for a passionate and results-driven Product Manager to lead the marketing strategy and execution for the company’s OTC portfolio, a trusted range of healthcare solutions available directly to consumers through pharmacies.

As part of the Consumer Healthcare Division, you will be responsible for developing and activating 360° brand plans that engage healthcare professionals, pharmacists, and consumers, while maximizing business impact and market growth.

We’re looking for someone who combines strategic thinking with hands-on execution, creative flair with analytical skills, and a collaborative spirit with a proactive mindset.

Main Responsibilities:

Own and grow the OTC product portfolio, developing strategic marketing plans with strong focus on both HCP and consumer engagement.
Design and execute integrated campaigns across ATL (TV, radio), BTL (in-store, events), and digital channels, tailored to each audience segment.
Collaborate with HCPs (doctors, KOLs) to ensure scientific accuracy and relevance in brand messaging.
Strengthen presence in the pharmacy channel, building relationships with pharmacists and activating POS visibility and sell-out initiatives.
Lead consumer-facing communication, ensuring impactful presence in mass media and digital platforms that drive awareness and preference.
Analyze market trends, consumer insights and competition to optimize forecasting, pricing, and positioning.
Develop and manage promotional materials, educational tools and detailing content in collaboration with medical, regulatory and sales teams.
Monitor performance and budget, ensuring marketing activities are aligned with compliance and ethical standards.

Requirements:

5 plus years’ proven experience in OTC marketing, ideally within a multinational or well-established pharma company.
Solid understanding of both HCP engagement and pharmacy channel dynamics, with strong exposure to consumer activation through ATL campaigns.
Strategic mindset with hands-on execution capability.
Strong presentation, communication, organizational and time management skills.
Excellent negotiation and influencing skills.
Bachelor’s degree in Science (e.g., Pharmacy, Biology, Chemistry), Business Administration, Marketing. Master’s degree in a related field will be considered a plus.
Fluent in English (written and spoken).

Product Manager OTC / Consumer Healthca...