Senior Social Media Strategist

Wilshire Law Firm is a distinguished, award-winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients.

You will work side by side on a team of dynamic, collaborative, and client-focused professionals who are committed to delivering on our founding core values: Excellence, Teamwork, and Integrity.

The Opportunity

We are searching for a Social Media Strategist with a creative mindset and expertise in performance-driven social campaigns. This role prioritizes development of social content to maximize lead generation and brand building. The ideal candidate will leverage data analytics to craft and execute strategic plans and branded content for use across platforms, ensuring continuous optimization and measurable results.

Accountable for

Develop and execute social media strategies aligned with lead generation, brand building and communications priorities, adjusting as needed for optimal performance; set clear KPIs and use performance analytics to continually optimize results.
Lead end-to-end paid campaign lifecycle: strategy, creative development, build, launch, optimization, and reporting.
Create engaging organic content (static and video) for platforms like Facebook, Instagram, LinkedIn and others using tools like Photoshop, Canva, CapCut, and Premiere.
Maintain a dynamic content calendar incorporating marketing initiatives, awareness moments, firm milestones, community events, and trending topics to drive relevance, consistency, and engagement.
Oversee the firm’s reputation across all platforms—including review sites and social channels—ensuring consistent branding, tone, and messaging while addressing sensitive feedback with care when needed.
Track and report on daily, weekly, and monthly social performance metrics; analyze KPI trends to identify growth opportunities, guide strategy adjustments, and ensure continued campaign efficiency.
Collaborate across Marketing, HR, and TA departments to support broader business objectives

Qualifications

Creative design skills with experience in Adobe Acrobat, Canva, or Photoshop.
Strong organizational and time management skills to prioritize paid campaigns when urgent.

Minimum of 5 years of experience in social media management, with 3+ years of strategic work and 1+ year(s) of people management experience.
Portfolio that showcases your ability to create engaging content showcasing a well-defined and strategic brand voice.
Proven expertise in paid and organic social media leadership with a focus on lead generation.
Bilingual proficiency in English and Spanish is a bonus
Strong analytics skills with proficiency in tools like Meta CAPI and social media analytics platforms.
Ability to analyze data from social media analytics tools to inform strategy and execute those strategic plans.
Experience with social listening tools to gauge audience sentiment and reputation management.
Keen eye for quality, aesthetics and accuracy.

Compensation

$85,000 - $125,000 depending on experience

Benefits

Paid time off and paid holidays
Opportunities for growth and advancement
Team outings and sponsored events
Employee referral bonus programs
Firm-paid Medical HMO with affordable upgrades
Firm-paid Life and AD&D insurance
Low-cost Dental and Vision plans
401k
FSA (Flexible Spending Account)
EAP (Employee Assistance Program)
Pet Insurance

Strive for Excellence. Fight for Justice. Foster Unity.

Wilshire Law Firm celebrates being an equal employment opportunity provider to all people in accordance with all applicable laws. We are committed to providing reasonable accommodations to assist individuals with disabilities during the application process and to facilitate their performance of essential job functions throughout their employment.

Join Wilshire Law Firm
Los Angeles, Irvine, San Diego, Oakland, Sacramento

Social Media Strategist (On-Site)