Lead Generator / Sales Development Representative (SDR)

Location: Remote (Global – South Africa preferred)
Working Hours: 10:30 AM – 7:00 PM Eastern Time
Salary: Starting at $2,000/month

Company Overview

The company is an innovative creative agency delivering integrated marketing campaigns for global clients. They combine influencer marketing, content creation, and experiential activations to build compelling brand narratives.

Job Overview

We are looking for a motivated Lead Generator / SDR to drive outbound sales efforts using LinkedIn Sales Navigator and other AI tools. You will focus on researching prospects, sending cold emails, managing follow-ups, and setting meetings with prospective clients for the agency’s services. Strong writing skills and a passion for research are essential.

Key Responsibilities

Use LinkedIn Sales Navigator to research and build prospect lists.
Create and send cold outreach emails and manage email flows.
Use AI tools such as ChatGPT to enhance messaging and research.
Engage on social media by liking and commenting on relevant posts.
Schedule meetings for agency team members with qualified prospects.
Maintain accurate lead data and follow-up tasks in CRM (HubSpot preferred).
Collaborate with sales and marketing teams to refine outreach strategies.

Requirements

Minimum 2 years experience in lead generation, sales development, or similar roles.
Strong writing skills for cold email outreach and follow-up sequences.
Proficient in LinkedIn Sales Navigator (required)(must have a LinkedIn account)
Experience or certification with CRM tools (Airtable), HubSpot preferred but not required.
Familiarity with cold calling is a plus but not a core responsibility.
Ability to work independently, with strong attention to detail and organization.
Marketing agency experience or previous lead generation in agency settings is a strong advantage.
Comfortable using AI and automation tools to optimize workflow.

Benefits of Joining

Fully remote position with a collaborative team environment.
Opportunity to grow your skills and career in sales and marketing.
Work with cutting-edge tools and innovative outreach strategies.
Competitive salary and opportunity for advancement.

Assessment Process

Candidates will go through the following steps:

Initial screening by recruitment team.
Interview with the client
Follow-up interview with agency partners.
Take-home assignment: write a cold outreach email or lead research task.

Lead Generator/Outbound SDR (South Africa)