Job Title: Marketing Manager
Reports To: Chief Operating Officer (COO)
Location: Remote, open to candidates from South Africa and/or LATAM
Type: Full-Time

About the Role:
We are seeking a hands-on, execution-oriented Marketing Manager to own and drive our paid media, SEO, and digital marketing campaigns. Reporting directly to the COO, this role is ideal for a marketing savant who thrives in fast-moving environments and enjoys building marketing infrastructure from the ground up—especially for localized or small business-focused markets.
You won’t have direct reports (for now), but you will play a critical individual contributor role in shaping our digital presence and marketing effectiveness.

Key Responsibilities:

Plan, launch, and optimize paid search and paid media campaigns across Google Ads, Meta, and other relevant platforms.
Execute SEO strategies to increase organic visibility and improve search rankings.
Develop and manage marketing campaigns from concept through execution and reporting.
Build and maintain the digital infrastructure necessary for scalable, localized marketing—including tracking, tagging, landing pages, and analytics.
Collaborate with internal stakeholders to align marketing efforts with business objectives.
Monitor KPIs, analyze campaign performance, and iterate rapidly for performance improvement.
Stay current with digital marketing trends, tools, and best practices.

Qualifications:

3–6 years of hands-on marketing experience with a focus on paid search, SEO, and campaign execution.
Proven ability to implement and optimize campaigns across digital platforms with minimal supervision.
Experience building marketing infrastructure for localized or small business environments.
Analytical mindset with strong ability to interpret data and make informed decisions.
Proficiency with tools like Google Ads, Google Analytics, Meta Ads Manager, SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog), and tag managers.
Excellent communication, time management, and problem-solving skills.
A “jack-of-all-trades” mentality with the ability to adapt, learn quickly, and jump into multiple aspects of the marketing function.

Nice to Have:

Experience in B2C or SMB-focused industries.
Familiarity with email marketing platforms and marketing automation tools.
Basic design or copywriting capabilities.

Why Join Us?
This is a unique opportunity to join a nimble, growing team where your marketing acumen will make a measurable impact. You'll be given autonomy, trust, and the chance to shape our marketing function from the ground up.

Marketing Manager (Remote LATAM) - 37110001325