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Product and Customer Marketing Manager (m/f)

YOUR FUTURE EMPLOYER

Our client is a successful IT company headquartered in Boston, with offices in Zagreb, that has been present in our market for over 14 years. Known for its innovative solutions and commitment to excellence, their services are used by over 80 companies worldwide. With a dynamic team and a strong focus on professional development, they offer an inspiring work environment that encourages creativity and growth. They are currently expanding their team, and seeking a skilled individual to join their Product Marketing team as a Product and Customer Marketing Manager.

JOB DUTIES

Drive net retention growth by continuously engaging, retaining, and expanding our existing customer base, collaborating closely across teams to maximize customer value.
Co-design and execute a comprehensive customer and product marketing roadmap with marketing leadership that aligns with overall marketing and product strategy and supports business objectives.
Conduct competitive analysis, define ideal customer profiles (ICPs) and personas, ensuring messaging and campaigns are targeted and relevant.
Gather customer insights and feedback in collaboration with the product marketing team, ensuring VOCs are integrated into product messaging and positioning.
Drive sales enablement for new product launches by creating tools, content, and messaging that help sales and customer teams communicate value effectively.
Support expansion by developing strong customer targeting lists and campaign strategies, working closely with CSMs, marketing, and product on upsell campaigns.
Build and manage a robust customer reference database, identifying key customers whose stories will resonate most with target audiences (case studies, testimonials, communities).
Support tactics and campaigns around customer journey and onboarding to ensure customer success and Aha! moments.

YOUR PROFILE

2-3 years of B2B marketing experience, with at least 1 year specifically focused on product/customer marketing or similar roles in the SaaS industry.
Strong experience building/managing processes with project management and marketing automation tools (e.g., HubSpot, Appcues, Navattic, or similar).
Proven track record of developing and executing successful product and customer marketing programs that drive engagement and strong business results.
Strong writing skills with experience creating compelling customer narratives.
Collaborative mindset and experience working with cross-functional teams.
Confidence selling the value of our products internally and externally.
Fluent in English, both written and spoken.

Product and Customer Marketing Manager ...