As the Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing our digital marketing campaigns across multiple high-impact channels. You’ll manage paid advertising, drive performance marketing strategies, create engaging content, and help grow our brand presence and revenue online. This is a highly technical and creative individual contributor role.
Key Responsibilities
Paid Advertising & Campaign Management:

Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram) Ads, Google Search, Google Shopping, Amazon, Walmart, & eBay.
Monitor performance metrics, analyze data, and adjust strategies to improve ROI and conversion rates.
Handle the process of booking and finding local partners to create advertising opportunities.
Manage collaborations with influencers to drive traffic towards Instagram and TikTok.

Content Creation & Social Media:

Create engaging, on-brand content for social media, email, and website campaigns.
Collaborate on video and photo content for ads, campaigns, and organic posts.
Develop and execute content calendars across platforms including TikTok.

Email & Affiliate Marketing:

Build and manage email marketing campaigns from concept to execution, including audience segmentation, design, and A/B testing (e.g., Klaviyo/Mailchimp).
Develop and manage affiliate partnerships to expand reach and increase revenue, including tracking affiliate performance and commission structures.

Analytics & Marketplace Management:

Measure and report on the performance of all digital marketing campaigns.
Provide actionable insights and recommendations based on data analysis (Google Analytics proficiency required).
Marketplace Management (Bonus): Experience with selling, listing optimization, and advertising on Amazon, Walmart, and eBay is a STRONG plus.

Skills & Qualifications

3+ years of experience in digital marketing, ideally in an e-commerce or consumer brand environment.
Proven experience running and optimizing Meta Ads, Google Ads (Search & Shopping), and TikTok campaigns.
Strong understanding of email marketing platforms (e.g., Klaviyo, Mailchimp).
Proficiency in content creation (social media, photo, and video concepts).
Strong analytical skills and a passion for company growth and strategy.

Performance Marketing Specialist (Remote SA) - 46602365780