Social Media Manager

Overview

This company is looking for a dynamic Social Media Manager to lead the strategic planning and execution of social media programs. The ideal candidate will serve as an expert in digital engagement, overseeing the brand’s presence across TikTok, Instagram, YouTube, and other platforms. This role involves both creative leadership and analytical insight, contributing directly to content development, performance optimization, and brand storytelling. The Social Media Manager will report to the Director of Licensing and Marketing and work cross-functionally to meet key company goals.

Challenges you would face

Develop and implement social media strategies that elevate brand visibility and engagement
Create content strategies aligned with company goals and tailored to target audiences
Manage and optimize paid social campaigns across platforms including Meta, TikTok, and LinkedIn
Analyze and report on performance metrics, adjusting strategy based on insights
Edit compelling short-form video content using platforms like CapCut
Monitor social trends and emerging platforms to keep the brand ahead of the curve

The ideal candidate

Proven experience creating and executing impactful social media strategies
Strong knowledge of TikTok, Instagram, and YouTube best practices
Experience with paid media platforms such as Meta Ads Manager and TikTok Ads
Analytical mindset with the ability to translate performance data into actionable strategy
Skilled at video storytelling and editing for social engagement
Strong communication skills and ability to work cross-departmentally

Plus

Familiarity with editing tools such as CapCut
Previous experience in the toy or kids' media industry